Wendy’s "Claim Your Taste" Promotion
To tout its new “Right Price Right Size” value menu and the “Claim Your Taste” campaign, Wendy’s staged a public promotion at Chicago’s Union Station Tuesday. A “Tasty Trio” bean-bag toss let guests throw three bags at panels that would turn over to reveal food descriptors such as “crispy,” “fizzy,” or “zingy.” Guests could then use an iPad to clock their three words and upload their personal taste combos to Facebook.
Photo: Courtesy of Wendy's
'ESPN the Magazine' Next Event
At the Next event's Coke Zero activation, guests could sample products and snap pics at the Coke Zero "Social Foto" booth. The images appeared on a flat screen at the bar.
Photo: Line 8 Photography. All rights reserved.
