Art Deco

The production team transformed the Shrine Auditorium entrance and the adjoining Exposition Center with a stage and decor meant as a contemporary interpretation of the Streamline Moderne style of the 1930s. Architectural details like paneled molding were executed in a color scheme of black, white, and silver and enhanced by colored lighting appropriate to each segment of the show.

Gunmetal crinkled organza covered the dining tables, set with 1,200 silver Chameleon chairs and white flowers and foliage done in metallic silver containers. Guests supped on antipasto plates conceived by chef Suzanne Goin and prepared by Lucques Catering. The meal included roasted beets and blood oranges with feta and black olives; slow-roasted salmon with green rice, labneh, capers, and nasturtiums; and beef tenderloin with fingerlings, arugula, and horseradish cream.

Champagne Taittinger provided champagne for the awards for the 13th consecutive year and made its presence felt on the arrivals carpet with bubbly golden decor. New this year was Gallo Signature Series, which provided still wine. Fiji Water returned as sponsor a second time. Graff Diamonds hosted a greenroom, which was furnished by Fendi Casa Luxury Living, and L'Oréal Paris sponsored the beauty lounge.

After the formal show wrapped, guests moved to the People and Entertainment Industry Foundation official after-party just adjacent to the auditorium.

Working with Time Inc.'s Cyd Wilson, Tony Schubert of Event Eleven designed and produced the affair for the fifth consecutive year with an overall look and feel Schubert described as "romantic" and "rich," evocative of the Deco era.

Rich draped panels, red roses, and two massive custom Deco chandeliers decorated the party space.

Drawing inspiration from the 1930s and 1940s, Event Eleven used abundant soft antique white drapery.

Custom carpet inlays and wine-colored sofas and ottomans balanced the wall and ceiling design.

The venue included seating areas, a dance floor and DJ Pesce on the turntables, and a comfort food menu for the chilly evening.