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The producers of the gala that followed The Phantom of the Opera's 25th anniversary performance on Broadway created a dramatic look for the event's entrance at the New York Public Library. A projection of red light formed a virtual red carpet on the grand steps, surrounded by hundreds of LED candles.

The San Francisco Ballet's annual gala took over San Francisco City Hall on January 24, bringing a striking look and bold color palette to the historic space. Set up for dinner, the rotunda was washed in colorful lighting projections, and lotus-shaped silk chandeliers hung overhead.

At this year’s Sundance Film Festival, the Mint Agency and its sister agency the Branding Bee hosted a series of premiere parties in a pop-up at 614 Main Street in Park City, Utah. As a subtle way to incorporate branding and signage from sponsors into the speakeasy-style decor, the production team used three bookshelves as step-and-repeats.

As part of a campaign to promote its brand to parents potty training their children, Pull-Ups put a 10-foot flushable toilet in New York's Times Square on Tuesday. To draw more attention to the oversize latrine, cheerleaders, stilt walkers, and jugglers staged a celebratory performance every time someone flushed.

At the P.G.A. Merchandise Show in Orlando January 24 to 26, Nike played off the name of its new Covert golf driver with an enclosed booth that created a sense of intrigue by requiring attendees to step inside to learn more.

As a contemporary interpretation of the Streamline Moderne style of the 1930s, the event team behind Sunday's Screen Actors Guild Awards designed the ceremony's stage with elements like a broken proscenium arch and vertical steel tubing that evoked the organ pipes of vintage movie theaters.

Designer and producer Tony Schubert of Event Eleven gave Sunday's People and Entertainment Industry Foundation SAG Awards After-Party in Los Angeles a romantic look inspired by the 1930s and 1940s. That included using soft antique white drapery, red roses, and two massive custom Deco chandeliers.

Beck's is promoting its new Sapphire Beer with arty pop-up activations in vacant retail spaces across the country and previewed the Chicago version on January 24. The brand gave the former Escada space on Michigan Avenue a sleek, black look, with a jewel-like installation from German designer and engineer Moritz Waldemeyer in the center.

Canada’s largest design fair brought more than 300 exhibitors to the Metro Toronto Convention Centre January 24 to 27. On opening night, Emily Quinn placed two half-dressed models with suggestively disheveled hair into a bed in its booth, a cheeky stunt that helped drive traffic.

Karla Conceptual Event Experiences used patterned linens and hanging lanterns as part of the Moroccan theme for the Humane Society of Greater Miami’s annual Pawpurrazzi fund-raiser. The January 25 event at Jungle Island benefited the Adopt-a-Pet program.