Ideas

A 12-foot AstroTurf wall marked the entryway to the hotel brand's event at the Contemporary Art Center of New Orleans. Created by Stefan Beese of Re:Be Design, the concept carried into the rest of the space where the faux grass was used on a bar, on the stage, as well as underfoot in the seating areas. A grass timeline commemorated 30 years of Courtyard history.

Fusion Marketing created the Bud Light Hotel, which was appropriately decked out with branded imagery. Dancers performed in windows that looked out onto a lounge fashioned for the activation, and a custom pedestrian bridge built over the street connected the hotel to a tent.

The four rings of Audi's logo stood at the entrance to Audi's after-hours event at the Ogden Museum of Southern Art. The event, which took place Friday and Saturday nights, was produced by PMK-BNC and Relevent Partners.

Flags announced the sponsors at the GQ XLVII party Saturday at the Elms Mansion. In a clear tent adjacent to the Garden District home, Lil Wayne performed. Guests could take photos with New Orleans jazz band props, and guests could take home Lacoste T-shirts silk-screened on site with the party logo.

Saturday's party at Second Line Studios had a "Greek Goddess" theme, with Grecian decor such as white columns and event staff wearing togas and laurels. The space also featured a branded Xbox lounge where guests could play Gears of War: Judgment and a Fox Sports Digital lounge. The event was produced by Noah Flom of Ark Endeavors.