Club Ideas

The event's logo was projected onto the side of the Coppertank Events Center. The Boston-based C3 Gather planned the event and partnered with local vendors—including Austin's Intelligent Lighting Design—to execute the laid-back bash.

The goal of the event, said C3 chief creative officer Chris Gasarro, was to "present the Saucony brand in a fun, casual environment while celebrating the partnership between Saucony and its dealers." The outdoor bash was meant to feel like a block party with elements of a backyard keg party.

The gathering drew about 700 guests, among them retailers in town for the Running Event as well as Saucony sales reps and executives.

A Solo cup was the central image on the invitation to the Saucony Block Party. The invitation was modeled on a rock concert poster. "The cup itself represents a fun environment," said C3 creative manager Jennifer Howell.

Planners from C3 used washable spray paint to deck downtown sidewalks with images of red Solo cups; arrows pointed toward the Saucony event.

The Shinyribs, an Austin-based band played at the event. The stage backdrop had red Solo cups spelling out "Saucony."

The event's centerpiece was a fence wall that spelled out the brand's name using Solo cups. The installation was meant to evoke a backyard or block-party feel.

An art installation told the history of the Saucony brand. The piece included shoes hanging from jute rope, fishing weights, wood, and iPads in weathered frames.

A themed courtyard space called the Kinvara garden showcased the brand's newest shoe (the Kinvara). All attendees who had sent an R.S.V.P. could pick out a free pair of the shoes.

John Laraio of Mobius8 performed at the Fusion Fashion & Art Show December 6 at LMNT Contemporary Art Space. Mobius8 is electronica performance art that combines lighting, visual effects, and lasers that morph to the beat of dance music. Laraio originally was booked for the UR1 festival, but when that event was cancelled he joined the Fusion event.