'Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge' by Judy Allen
"I enjoyed reading this book by Judy Allen," says Eva Gouldbourne, a wedding and event planner at Chicago's Diamond Events. "This book has many specific examples of how to get the kind of business you want and avoid doing things that will make you stand out negatively."
Photo: Courtesy of John Wiley & Sons Canada Ltd
'The Wiley Event Management Series' Special Events: A New Generation and the Next Frontier' by Joe Goldblatt
Julie Ramirez, a production intern at Jonny Stax Presents in Chicago, recommends this title for her peers just getting started in the industry. "The author takes you step-by-step through every process of event managing," she says. "I found this book so helpful when I took my first classes for event management during college, and I still use it as reference from time to time."
Photo: Courtesy of Wiley
'The Accidental Creative: How to be Brilliant at a Moment's Notice' by Todd Henry
The book "provides guidance on how to make adjustments in your daily routines to facilitate and increase your creativity, which is a vital asset when your profession requires creativity on demand," says Christina Mihalek, corporate events and meeting planner at Western & Southern Financial Group in Cincinnati.
Photo: Courtesy of Portfolio Hardcover
'Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life' by Andrea Michaels
"You probably know who she is, but just in case, Michaels is a legendary event producer who's won too many awards to even start on, and she was the first inductee into the Event Industry Hall of Fame," says Sandy Allen, executive producer at the Water Coolers in New York. "Her book takes the tone of a tell-all and covers both personal and professional experiences and perspectives on the industry. I think it's a gem."Â
Photo: Courtesy of Outskirts Press
