Urban Outfitters let event-goers customize their own jeans at its fall 2012 denim collection preview in New York. With staffers’ assistance, guests could choose one of three jean styles then embellish them with studs, bleach, and more.
Photo: Courtesy of Urban Outfitters
During Lollapalooza weekend in Chicago, Gilt City hosted a summer pool party with a custom Havaianas bar. Guests could choose from a rainbow of colors to design their own pair of flip-flops.
Photo: Barry Brecheisen for BizBash
U.S. Open sponsor Evian hosted the Wood Racquet Cup event at the West Side Tennis Club in Queens, New York, where fans were invited to silk-screen their own tote bags.
Photo: Rose Chevalier/BizBash
Beauty company Birchbox set up shop at Milk Studios in New York during Fashion Week, giving attendees the chance to curate their own boxes of beauty products, which were housed in candy dispensers.
Photo: Sara Jaye Weiss/StarTraks Photo
At the 21st anniversary party for Fresh at Openhouse Gallery in July, the company built a gifting bar where guests could select products that have been introduced each year since the brand's beginnings. Packages were messengered to attendees the following day.
Photo: Jim Shi
