Flag-Making Station
The Sovereign Nation of You station encouraged attendees to make representational flags for creative expression during meeting breaks.
Photo: Kris Krüg
Paper Punk Art Wall
Meant to offer attendees a low barrier to entry for creative expression, Paper Punk offered a station where attendees could use prefab templates to create small art pieces—think origami meets Lego—and affix them to an evolving wall.
Photo: Kris Krüg
Eco-Friendly Water Stations
TEDActive guests scooped up logo water bottles upon their arrival (or any time throughout the conference) that served as giveaways, as well as a way to stay hydrated without the use of disposable plastic bottles. Hydration stations let guests fill up easily and as often as they liked.
Photo: Marla Aufmuth
Beanbag Seating
Multiple venues around the property for simulcast viewing included an array of seating groups, including more traditional chairs and desks and armchairs—and even beanbags.
Photo: Kris Krüg
TED Beds
Don't find beanbags quite comfy enough? The main simulcast venue, the theater, also had several bed-style lounging groups complete with TVs overhead for cozy viewing of the TED Talks.
Photo: Kris Krüg
Interactive Picnic
A picnic lunch Wednesday offered picnic baskets for groups of seven—so each person had to meet six new folks with whom to chat and chow.
Photo: Marla Aufmuth
TED's Dogs
Adding to the easygoing vibe were dogs, which were allowed on the property and at the event; attendees with furry friends could bring them along.
Photo: Marla Aufmuth
Visually Interesting—Yet Spare—Staging
The main stage backdrop got an appealing but spare look from wooden pallets—visually interesting, but not enough to distract from the high-level conference content.
Photo: Marla Aufmuth
Inspiring Environments
In a thoughtful use of the environment surrounding the sprawling host hotel, individual seating groups invited attendees to gather and collaborate in cleverly arranged settings that themselves served to inspire.
Photo: Marla Aufmuth
Casual Dress Code (Really Casual)
To encourage folks to really engage with the content while being themselves, the TEDActive dress code was casual. Anything goes. So there were jeans, yes, but also plenty of flip-flops, shorts, and hoodies.
Photo: Marla Aufmuth
TEDActive Projects
The TEDActive projects engaged attendees in brainstorming various ideas—and moving them forward through the course of the event.
Photo: Marla Aufmuth
Large-Scale Name Badges
TEDActive means to connect attendees whenever possible—and oversize name badges made it easy to identify new folks.
Photo: Alesandra Dubin/BizBash
Branded Floor Tiles
Talk about a fully immersive experience: The conference took over some of the venue's Spanish tiles for its own brand messaging. The special tiles also served to guide attendees' path along the walkways to the various event venues on the sprawling property.
Photo: Alesandra Dubin/BizBash
Hit & Run Screen Printing
Guests were encouraged to bring their own T-shirts, totes—whatever—and Hit & Run customized them live according to guests' own personal TEDActive experience with a range of designs.
Photo: Marla Aufmuth
Bike and Scooter Rental
Meant to keep attendees fit and moving, one station offered scooter and bike rental available any time.
Photo: Alesandra Dubin/BizBash
Coffee and Snacks
Coffee and snacks are pretty typical at conferences, but TEDActive's offerings included coffee brewed in small batches by skilled baristas and snacks like roasted seaweed and organic dark chocolate peanut butter cups, available any time of day.
Photo: Marla Aufmuth
Lincoln House of Design
Sponsor Lincoln decked out one of the property's casitas with a space that was subtly branded and also offered guests a chance to walk through a series of functional art pieces on exhibit.
Photo: Alesandra Dubin/BizBash
TEDx Wall
TEDx planners from around the world expressed themselves on an interactive chalkboard wall.
Photo: Marla Aufmuth
Game Stations
For a little collaboration in the get-to-know-you spirit, game stations dotted the event space.
Photo: Alesandra Dubin/BizBash
Unusual Activities
Ever heard of flying a kite as a meeting-break option? TEDActive made one available for the taking, offering it adjacent to a casual seating cluster in the event's main outdoor space, known as the quad.
Photo: Alesandra Dubin/BizBash
Unicef Masquerade Ball
Designed by Shiraz Events, the event took place on December 13 at New York's Angel Orensanz and had a sinister, superhero-inspired look. Deriving inspiration from comic books, the dessert table had candies with phrases such as "pow!" and "blow!" written on bright signs.
Photo: Sean T. Smith
Trevor Live
In December, the Trevor Project honored Katy Perry and Audi at its Trevor Live event at the Hollywood Palladium. To further the organization's mission to support lesbian, gay, bisexual, transgender, and questioning young people, MSN Wonderwall and Getty Images provided an official photo booth for the event in the greenroom, complete with props in the form of chat bubbles bearing inspiring messages like "be proud of who you are" and "you are not alone."
Photo: Mark Davis/Getty Images for Trevor Project
Nokia Lab at SXSW
Nokia set up an unusual structure to house three nights of performances during the festival's Interactive portion. High Beam Events and SmartFusion built the inflatable tri-dome with 360-degree projections of custom branded content. During the music portion of SXSW, Nokia created a V.I.P. lounge inside the Fader Fort.
Photo: Kelly Knapp
The 'Fader' Fort Presented by Converse at SXSW
As with previous years, Fader staked out a spot for its temporary venue known as the Fader Fort. The 2012 iteration saw footwear company Converse sign on as lead sponsor for the four-day showcase, which presented new and emerging artists among a variety of sponsor activations March 14 through 17.
Photo: Courtesy of Fader
Warby Parker's "Citizen's Circus" at SXSW
As part of Warby Parker's three-day activation, which started on March 12, acrobats, aerialists, and vaudeville-style performers entertained on stage.
Photo: Ruvi Leider Photography
Warby Parker's "Citizen's Circus" at SXSW
Following a recent promotion in Miami during Art Basel and a holiday pop-up in New York, hipster eyewear company Warby Parker hit Austin with an experiential stunt dubbed the "Citizen's Circus." On the grounds of the French Legation Museum, the online retailer recreated a 1920s-style carnival where festival-goers could take in music, entertainment, and shop for glasses inside a candy-striped yurt.
Photo: Ruvan Wijesooriya
Warby Parker's "Citizen's Circus" at SXSW
There were, naturally, musical performances from bands including Shearwater, Haim (pictured), the Bleeding Knees Club, and Father John Misty.
Photo: Ruvi Leider Photography
Warby Parker "Citizen's Circus" at SXSW
Exhibits set up around the circus grounds all played into the theme, such as Ruvan Wijesooriya’s exhibition of music-centric photos.
Photo: Ruvi Leider Photography
Warby Parker "Citizen's Circus" at SXSW
Southern singer Nikki Lane sold a curated collection of vintage clothing and accessories from a trailer set up within the Warby Parker compound.
Photo: Ruvi Leider Photography
Eat, Drink, Be Human With Skype, at SXSW
For its effort on March 12, Skype worked with High Beam Events to build an outdoor stage with a huge viewing platform in a parking lot at Trinity and East 7th Streets.
Photo: Kelly Knapp
Eat, Drink, Be Human With Skype, at SXSW
The performances were broadcast live over Skype, while three screens at the top of the stage displayed people around the world interacting with the music being performed.
Photo: Kelly Knapp
Virgin Mobile Live House at SXSW
The Virgin Mobile Live House returned to SXSW for a third year, presenting band performances in a house-party-like atmosphere. The promotional platform for mobile phone service provider took over a space on East 8th Street in the Texas city between March 9 and 11, and March 14 and 17.
Photo: Courtesy of Virgin Mobile
Virgin Mobile Live House
Performances inside the Live House's courtyard were live-streamed on Facebook, while the latest Virgin Mobile handset technology was showcased inside the venue.
Photo: Courtesy of Virgin Mobile
Syncapse Social Club at SXSW
Social marketing firm Syncapse turned retail space Gallery D into a clean lounge where industry leaders spoke to participants of SXSW Interactive March 10 through 12.
Photo: Kelly Knapp
VH1 RockDocs Party at SXSW
On March 14, the cable music channel promoted its movie series with two film screenings and a party at the W Hotel Austin, where Napster co-founders Sean Parker and Shawn Fanning, subjects of VH1's upcoming Downloaded: The Digital Revolution, mingled with musicians like Billy Corgan.
Photo: NickyDigital.com
The Warner Sound at SXSW
Nikon and Warner Music Group teamed up to capitalize on both the music and film portions of the festival to launch the entertainment company's YouTube channel, the Warner Sound. In Austin, the showcase dubbed "The Warner Sound Captured by Nikon" kicked off on March 13, providing guests with three days and nights of live music as well as digital photography and film workshops.
Photo: Chris Phelps
Dortitos Jacked Stage at SXSW
To draw attention to its latest tortilla chip flavor, the Frito Lay-owned brand hosted performances at what it called the "Jacked Stage" March 16 and 17. Artists including Snoop Dogg performed on a platform built beneath a structure that was designed to look like a giant Doritos vending machine.
Photo: Erich Schlegel/AP Images for Doritos
Red Bull Thre3Style Celebration at SXSW
No stranger to hosting high-energy music events, Red Bull brought its Thre3Style event back to SXSW on March 18. Much like its previous concerts, including the 2010 Soundclash event in Washington, the beverage brand built an outdoor stage. Located at East 8th and Trinity Streets, the showcase included a DJ battle and live performances.
Photo: Garth Milan for Red Bull Content Pool
Red Bull Thre3Style Celebration at SXSW
In addition to DJs Z-Trip and Hedspin spinning tunes, the 8,000-person party included a performance from Erykah Badu.
Photo: Garth Milan for Red Bull Content Pool
Green Label Sound at SXSW
At Club DeVille on March 16, Mountain Dew promoted its Green Label Sound digital record label with performances inside a tent washed in green lighting. An activation with Instagram encouraged attendees to tag their photos with the hashtag #GLSSXSW and then see them projected throughout the show.
Photo: Matthew Reeves
Motorola Café at SXSW
Motorola Mobility turned downtown Austin's Moonshine Bar & Grill in to a restaurant and lounge March 15 through 17. The space invited attendees to take advantage of free Wi-Fi, test their knowledge of music trivia, and hit a photo booth where they could snap shots of themselves in '90s-style gear.
Photo: Courtesy of Motorola
Hard Rock Hotels' "Sound of Your Stay" Music Lounge at SXSW
Hard Rock Hotels, which launched the new music program for its properties with a New York event in December, created a three-day activation inside downtown Austin's Cedar Door Bar & Grill. The promotional venture was held March 15 through 17 and produced by BMF Media.
Photo: Eric Voake
Hard Rock Hotels' "Sound of Your Stay" Music Lounge at SXSW
Similar to the interactive event in New York, the Florida-based company set up different sections within its lounge to showcase the different amenities, including an area for "tracks," the program that provides hotel guests with preset playlists.
Photo: Caleb Bryant Miller
Hard Rock Hotels' "Sound of Your Stay" Music Lounge at SXSW
An array of amenities filled the space, including an on-site tattoo parlor (pictured), a shave lounge courtesy of New Amsterdam Spirits, and a gifting lounge with Soul by Ludacris headphones, Motel clothing, and other goodies.
Photo: Eric Voake
Hard Rock Hotels' "Sound of Your Stay" Music Lounge at SXSW
Music Choice and SWRV TV hosted performances by musicians like Penguin Prison, the Knocks, and Idle Warship on a dedicated stage at the Hard Rock Hotel lounge.
Photo: Eric Voake
Interactive + Film Fusion Party Hosted by Meebo at SXSW
In a nod to the multimedia nature of the festival, social networking platform Meebo held an event at Six Lounge on March 13. A video graffiti wall allowed guests to use infrared technology to make digital art that was printed out as party favors.
Photo: Kelly Knapp
Chevrolet's "Catch a Chevy" Promotion at SXSW
Chevrolet promoted their newest car models with a simple concept: offering free rides around downtown Austin to registered festival attendees. The complimentary promotion hit the streets March 10 through 14, and March 15 through 17.
Photo: Elisa Ferrari
Chevrolet Sound Garage at SXSW
Chevy also sponsored a four-day showcase known as the Sound Garage, which housed Secret Walls, a live street-art battle. The Garage took over a space at East 6th Street March 14 through 17.
Photo: Courtesy of GM
IFC Crossroads House at SXSW
March 12 through 16, the cable channel set up shop at Vice Bar and offered sneak peaks and live previews of its upcoming original series, interspersed with musical performances from emerging bands.
Photo: Courtesy of IFC
Fast Company Grill Presented by Lincoln at SXSW
The business mag and carmaker partnered to present a lounge inside the Cedar Door restaurant. The event produced by BMF Media March 10 through 13, included daily interactive activities from a variety of sponsors.
Photo: Caleb Bryant Miller
Fast Company Grill Presented by Lincoln at SXSW
Inside the lounge, 3M's “innovation conversation” allowed users to take a photo and post it to a virtual augmented-reality wall.
Photo: Caleb Bryant Miller
Bazaarvoice Party at SXSW
Social analytics platform Bazaarvoice held an event at Lustre Pearl bar on March 12 that included a special table where guests could control the movement of balls by using a smartphone app.
Photo: Kelly Knapp
AT&T Mobile App Hackathon at SXSW
AT&T gathered coders for an event at the Austin Convention Center March 9 and 10, testing their creative skills and inviting attendees to compete for a pot of $46,000 in prize money.
Photo: Courtesy of AT&T
Perez Hilton's "One Night in Austin" Party at SXSW
Blogger Perez Hilton returned to SXSW for the fifth installment of his "One Night in Austin" concert and party. The event, which took place at Austin Music Hall on March 17, included performances by Timbaland, Cris Cab, and DJ Feelgud.
Photo: Eric Voake
Perez Hilton's "One Night in Austin" Party at SXSW
As part of his bash, Hilton present a check to the VH1 Save the Music Foundation. This year, 100 percent of the proceeds from ticket sales to "One Night in Austin" were donated to the charity organization.
Photo: Eric Voake
Bazaarvoice Party at SXSW
Elswhere at the party, a (clean) portable bathroom was turned into a photo booth.
Photo: Kelly Knapp
The 'Fader' Fort Presented by Converse at SXSW
In addition to activities and free goodies inside, including custom T-shirts, pizza from Brooklyn-based eatery Roberta's, and a V.I.P. lounge hosted by Southwest Airlines, the Fader Fort also offered a live stream of its on-site performances via music television network Fuse.
Photo: Courtesy of Fader
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Photo: Courtesy of Pinhole Press
Earbud headphones ($6.82 each for 100) from Empire Promotional Products come in a customizable container.
Photo: Courtesy of Empire Promos
Baggu offers a range of carryall bags, including the recycled cotton canvas Duck tote ($24; bulk pricing available) that can be screen-printed.
Photo: Courtesy of Baggu
State Farm at Bonnaroo
Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.
Photo: Erika Goldring
CasaBubble rents inflatable, modular spheres for events. Envisioned by French designers Frédéric Richard and Pierre-Stéphane Dumas, the transparent, pressurized bubbles can be used as V.I.P. areas, pop-up shops, dining spaces, and more in outdoor environments. There are five different models and the structures come with a wooden floor. Solar cells and battery equipment are also available.
Photo: Courtesy of CasaBubble
Fox Upfront Party
Fox also brought back the illuminated balloons it had last year, using the inflatables printed with the names of shows to guide guests through the dark.
Photo: André Maier Photography
Convenient Transportation
During Upfront Week in New York last year, Turner Broadcasting held back-to-back late-night events and, to help transport guests from the Adult Swim party to the shindig for TruTV, provided a fleet of pedicabs offering free rides.
Photo: Anna Sekula/BizBash
While the overall look of the hub didn’t dramatically change from day to day, the content and items on display did. “We wanted to use merchandise and gifting as storytelling content," said Shechtman. For example, on creation day, attendees could take home "design a bag" kits; on sports day, hand-stitched baseballs were handed out.
Photo: Nadia Chaudhury/BizBash
A large, freestanding wooden sign was changed daily to highlight the rotating themes.
Photo: Courtesy of Microsoft
One of the most popular features of the hub was the photo booth, where guests could pick up props related to the day’s theme and have photos taken with the Nokia Lumia 1020, which features a 41-megapixel camera. To encourage social interaction, attendees could tweet or Instagram their snaps with the hashtag #MsftAW for the chance to win V.I.P. tickets to see DJs Avicii and Cazzette spin at Microsoft’s Wednesday night Advertising Week event.
Photo: Nadia Chaudhury/BizBash
Prints from the photo booth were pinned to a branded column near the activation's entrance. Guests could use Microsoft Surface tablets to share the images on social media.
Photo: Courtesy of Microsoft
Visitors to the Microsoft Experience Center could take part in hands-on demonstrations. For example, attendees could interact in real time via Skype with experts like Lucy Liu’s personal trainer.
Photo: Courtesy of Microsoft
To highlight Thursday's creation theme and the software company's partnership with 3-D printer Maker Bot, which are now sold in Microsoft retail stores and powered by Windows 8, attendees could watch as a Maker Bot machine printed take-home gifts such as a comb or a bracelet.
Photo: Nadia Chaudhury/BizBash
On Wednesday, Stephen Kim, Microsoft’s vice president of global accounts and agencies, gave a presentation titled "Cultivating the Next Generation: Innovation and People" at the Times Center. During the speech, graphic recorder Dean Meyers created an illustrated representation of Kim's main points, which was then printed and handed out to attendees as they exited. The next day at the Experience Center, Meyers was on hand to help show visitors how to use Microsoft's Paint program.
Photo: Courtesy of Microsoft
2. Place Them Where Guests Can't Miss Them
Hashtags printed on items that guests hold in their hands throughout the course of an event—say, a fan giveaway at a promotion, or a table card for a seated meal—cannot be easily ignored or forgotten. At Essence magazine's Black Women in Hollywood Oscar luncheon in Beverly Hills, hashtags and handles decked seating cards for easy reference.
Photo: Alesandra Dubin/BizBash
4. Use Them to Encourage Interaction
Hashtags that encourage interaction on site through gamification or another kind of activity are sure to facilitate broad interaction online as well. At Target's Feed U.S.A. event, menus encouraged guests to interact and mingle with tablemates through social media prompts on menus.
Photo: Nilaya Sabnis
7. Offer Rewards for Using Them
Turning tweeting into a competition drives major social media engagement—not to mention huge buzz at the event. During Mercedes-Benz Fashion Week Swim, prompts directed guests to use a tweet-operated Polaroid vending machine at the Ocean Drive Sun Covered Pool Party.
Photo: Tracy Block for BizBash
11. Make It Edible
Putting hashtags on food isn't just a tasty idea—it's Instagram bait to boot. An event invitation to the Time Warner Cable Studios pop-up in New York before the Super Bowl came with a hashtag printed right on top of a cake.
Photo: Carolyn Curtis/BizBash
TED
At this year's TEDActive, the silver trailer was one of many seating options in a station called the "Sovereign Nation of You." Attendees were encouraged to make representational flags for creative expression during meeting breaks.
Photo: Alesandra Dubin/BizBash
Dockers
Dockers showed off its spring/summer 2013 collection on a three-city "Wear the Pants" tour with GQ magazine. Its customized Airstream trailer came stocked with several styles and colors of khaki pants that were free for guests. At its Chicago stop in April, grooming experts from Joe’s Barbershop provided complimentary trims and shaves for men visiting the trailer.
Photo: Courtesy of Paul and Williams
Austin Convention & Visitors Bureau
The "Austin Airstream" from the Austin Convention & Visitors Bureau served as a mobile visitor center during this year's South by Southwest festival in March. The literal promotional vehicle had staffers greeting visitors and handing out swag and garnered 170 user photos on Instagram with the hashtag #ATXAirstream.
Photo: Courtesy of Visit Austin
For a donut-themed bridal shower put together by blogger Elsie Larson, a giant chalkboard filled with descriptive doodles served as the backdrop of the food spread.
Photo: Elsie Larson/elsiecake.com
Drag queens hosted a drag race among eight teams competing in custom-designed cars. Bud Light painted the main road and lamp posts blue for the event, but returned everything to its original state after the event ended.
Photo: Jason Bahr/Getty Images for Bud Light
Samsung Galaxy Owner's Lounge at Lollapalooza
The area had a "glamping" theme and served treats such as s'mores in Mason jars. Catering by Michael's handled food as well as cocktails in the lounge.
Photo: Barry Brecheisen for BizBash
Gilt City's "Better Than Backstage" Rooftop Pool Party
On Saturday, Gilt City returned to EnV Chicago for its annual rooftop pool party. This year's featured performer was Betty Who, who also sang at Lollapalooza. Platinum Events handled production.
Photo: Barry Brecheisen for BizBash
In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.
Photo: Roderick Peña
A “fruit toss” game let guests pitch pineapples, lemons, and other produce into baskets attached to a colorful, branded wall.
Photo: Michael Simon/StarTraksPhoto.com
Warby Parker's Bocce Social
In July, suddenly ubiquitous eyewear brand Warby Parker hosted a pop-up "bocce social" in Chicago's Wicker Park neighborhood. Open to everyone 21 years old and over, the activation included a grassy bocce court, live performances from DJ Dan Maloney and the Record Low, and wheelbarrows filled with Goose Island Beer and picnic snacks. Servers circulated the area holding trays of the brands' sunglasses for locals to test out, and there was also a pop-up shop on-site.
Photo: Cory Dewald
At Variety's Power of Youth event, a larger-than-life game of Connect Four tested guests' strategy skills.
Photo: Rich Polk/Getty Images for Variety
The PTTOW Summit, held in May at Southern California’s Terranea Resort, encouraged conference attendees to sit with one another and answer some of life's big questions. A spinning wheel positioned adjacent to a seating group offered a series of topics—like "hate," "doubt," and "purpose"—to break the ice and make the exercise more interesting. The coffee table positioned at the seating group offered a workbook that participants could open to find questions or activities to do together, and the event also offered "conversation cookies,” fortune cookies filled with more conversation topics. JOWY Productions was behind the event’s production.
Photo: Jason Kempin/Getty Images for PTTOW
At lawn-bowling stations, guests could try to knock down prop bottles of the product. Bright, fruity images adorned the lanes.
Photo: Michael Simon/StarTraksPhoto.com
Able to work from photos, Breach can design faces, logos, or even pets in foam. As for the most unusual designs he's created, Breach said that he rendered a "very odd assortment of objects" in foam for a skit with Amy Schumer and Comedy Central. Each design typically takes around five minutes.
Margarita Corporan Photography
Ray-Ban and 'Vice' Magazine at Pitchfork Music Festival
The T-shirts all said "Speak the Truth," and guests could customize the statements that were printed below. One guest elected to have printed: "I still have stuffed animals," while another chose, "I am in the fast lane following my dreams."
Photo: Barry Brecheisen for BizBash
Whole Foods at Pitchfork Music Festival
Whole Foods' photo op let guests pose in bright frames that appeared to grow out of a garden box.
Photo: Barry Brecheisen for BizBash
Vans at Pitchfork
Playing off its "Off the Wall" tagline, Vans had a painter create portraits of festivalgoers. The paintings hung on a temporary wall on festival grounds and will be auctioned off at future Goose Island Brewery events. Proceeds will benefit the 606, a local park and trail system set to launch in the fall.
Photo: Barry Brecheisen for BizBash
PopChips at Pitchfork
With the hashtag #PopChipsToTheRescue, PopChips sponsored a so-called "rescue hut." Supplied by Tuff Shed, the activation was stocked with items that festivalgoers often need, including cell phone chargers. There were also games, a relaxation area, and an oversize prop frame that guests could use for photos. After the festival, PopChips worked with Habitat for Humanity to donate the hut to the Chicago community.
Photo: Barry Brecheisen for BizBash
Starbucks Iced Coffee at the It's so Miami Lounge
BMF Media Group returned to the Hard Rock Hotel to host the "It's so Miami Lounge" throughout Lollapalooza weekend. Starbucks hosted its first Lollapalooza activation this year at the lounge. The suite offered oversize chess and Connect Four games, plus small café tables stocked with buckets of bottled iced coffee.
Photo: Barry Brecheisen for BizBash
Glad and Keep America Beautiful at SXSW
The 2013 South by Southwest music, film, and technology festival wrapped March 17, with an estimated 150,000 people turning out for all or part of the 10-day event in Austin, Texas. Plastic housewares brand Glad and Keep America Beautiful partnered to provide 13 trash, compost, and recycling areas, diverting much of the festival's waste. Adding another layer to the activation, artist Jason Mercier created a mural of America made from SXSW trash, with digital prints of the artwork available for download.
Photo: Alexis Black
