
BrownHot Events used Signature Systems Group’s "Seagrass" sisal carpet at the tent for Veuve Clicquot’s Polo Classic event in October.
Photo: Courtesy of EventDeck

The teepee-style tents can hold as many as 400 people.
Photo: Carl Sadd
2012 E3 Photos: Show Floor

Even a staircase was fair game for bold branding at the convention center.
Photo: Alesandra Dubin/BizBash

The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.
Photo: Line 8 Photography

At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.
Photo: Jeff Samaripa

Kevin Largent of Largent Studios designed and built a long silver tunnel for the sloped driveway that leads into the upstairs space at Drive In Studios.

The custom slide led guests down Venue One's parking ramp and into the building's lower level. Event Creative's crew built the slide the night before the iBall, and then took it apart and rebuilt it on the day of the event.
Photo: Mark Ballogg for Event Creative

Dubbed "Paparazzi," the installation at the entrance of Performa's opening-night benefit put a swarm of 45 fake photographers on a red carpet.
Photo: Jeeyun Lee for BizBash

Following the screening, guests headed upstairs to the open-air flight deck, where illuminated spheres and potted trees lined the pathway to the party space.
Photo: Nicholas Hunt/PatrickMcMullan.com