promos

Cardboard boxes containing N.F.C. readers were placed on each bar area at the Manhattan Cocktail Classic.

The N.F.C.-enabled wristband by Tagstand

Live voting results were displayed on a video screen at the Lobster Roll Rumble.

Rumble-goers could tap their wristbands on signage to tweet pre-set phrases.

Twenty check-in portals were placed around the 700-acre venue.

Concert-goers’ Facebook check-ins included a graphic saying “Checked in by Ford Escape.”

The Sony Ericsson Open tournament took place in the Tennis Center at Crandon Park and featured the world’s top-ranked men’s and women’s tennis players.  The tournament was covered by more than 600 credentialed media outlets from 36 countries.

As the night wore on, the sand was filled with the imprint of the American  Express logo from the flip-flops.

The American Express name appeared on the top and bottom of the flip-flops given to each guest.

Following the ING Miami Marathon January 27, Target sponsored a lounge with a 40- by 20-foot wall consisting of more than 12,000 motivational pins. The pins were printed with inspiring words such as "Champion" and helped promote Target's line of C9 by Champion athletic apparel.

The South Beach Wine & Food Festival took place February 21 to 24 in Miami. Evian's #EvianEats photo activation—which invited guests to "live young"—was a popular first stop in the center of the fest's Grand Tasting Village.

The task of putting on Target's large-scale public light show involved taking over 155 rooms at the Standard to control the entire southern facade of the building.

Target's large-scale light, fashion, and dance show on the facade of the Standard New York hotel

Designed by Formavision, Reebok's pop-up features colorful graphics and distorted shapes inspired by an English arts movement as well as '80s pop culture. Each week at the store, Reebok released a new, limited-edition sneaker to be sold for that week only.