Articles Supporting EventsMarch 27, 2013According to the study, the opportunity for consumers to test products or see a demonstration at an event is a key factor in their decision to purchase.Photo: Bryan Bedder/WireImageLatest in HomeSportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearChicago9 New Venues in Chicago for Summer 2025 Meetings and EventsIndustry InsidersThe Future of Meetings Is in CincyExperiential Marketing, Activations & SponsorshipsBlock Party: See How Minecraft Was Transformed Into an IRL Video GameRelated StoriesHomeSoiree 2014HomepromosHomeThe Rose BallHomeTCS2014