At this year’s Rolling Stone Live Super Bowl party, producer Toast created a "trashed hotel room" where guests could take photos and pretend to live the rock star life. The event took place at the Bud Light Hotel, a Wyndham property in New Orleans rebranded for the weekend.
Photo: Gustavo Caballero/Getty Images for Rolling Stone
At last year’s Sundance Film Festival, Abel McCallister Designs created a movie-themed space for Chase Sapphire. Interactive photo booth installations allowed visitors to enter the worlds of well-known films that originally premiered at the festival, including Dogtown and Z-Boys. The photo station had guests stand on a skateboard set next to a sideways backdrop of Santa Monica beach; the printed photographs were then turned horizontally to make it look like guests were captured mid-trick on a skateboard ramp.
Photos: Evan Agostini for Chase Sapphire (photo booth), Courtesy of Abel McCallister Designs (printed photograph)
At the Sylvester Comprehensive Cancer Center’s gala in Miami, guests could pose for photos behind an oversize golden picture frame. Shiraz Events provided decor for the event, which drew 600 guests to the JW Marriott Marquis Miami and Hotel Beaux Arts in December.
Photo: Courtesy of Shiraz Events
At the Lipton Uplift Lounge at the Sundance Film Festival in January, guests including Lil Jon could pose for photos while sitting in a real ski-lift chair set against a snowy, branded backdrop.
Photo: Todd Oren
Last fall’s New Yorkers for Children gala had a "light the way" theme, inspired by the nonprofit's mission to improve the lives of young people. David Stark handled the decor, embellishing a photo backdrop of a forest scene with white birch trees, lush greenery, and a path lit by lanterns.
Photo: Billy Farrell/BFAnyc.com
For Dos Equis's "Most Interesting Masquerade," held in Chelsea's historic Masonic Hall in New York and produced by Mirrorball, body painter Craig Tracy drew half a lion's face on the sides of two models. When the models sat back-to-back inside a gold picture frame, the full face of the lion was visible and formed the backdrop of a photo op.
Photo: Courtesy of Mirrorball
TED2012
The 10 winning ads from this year’s "Ads Worth Spreading" challenge played in a display, part of the "Google Garage" at TED. Boxman Studios, which specializes in branding via modified shipping containers, and interactive agency Sub Rosa were behind the setup, made from such containers. The 3,000-square-foot structure included elements like viewing areas, a cafe, and games.
Photo: Robert Leslie
