The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.
Photo: Line 8 Photography
At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.
Photo: Jeff Samaripa
Kevin Largent of Largent Studios designed and built a long silver tunnel for the sloped driveway that leads into the upstairs space at Drive In Studios.
At the reception desk facing the elevator, three "judges" scored guests as they arrived.
Photo: Victor Castro
Dubbed "Paparazzi," the installation at the entrance of Performa's opening-night benefit put a swarm of 45 fake photographers on a red carpet.
Photo: Jeeyun Lee for BizBash
Following the screening, guests headed upstairs to the open-air flight deck, where illuminated spheres and potted trees lined the pathway to the party space.
Photo: Nicholas Hunt/PatrickMcMullan.com
Fox Emmy Party
Silver-toned Fox letters stood at the step-and-repeat entrance for talent on Fig Street.
Photo: Dan Scott/American Image Gallery
Vincent Drolet of Circo de Bakuza wanted to create a buffer zone between the real world and the event's surreal setting. At the entrance, guests walked through a curtain and were greeted with a projection of an eye that opened and closed. "We wanted to give them the feeling of walking into a cloud," said Drolet.
Photo: Courtesy of Bell
