The open lounge for speakers.
Photo: Courtesy of Bloomberg
In June, Samsung hit New York to launch its Galaxy SIII smartphone, hosting a late-night party to show off the device's features. The entrance to the event was a tunnel filled with voice recordings of frustrated smartphone users, designed to contrast with the setting inside.
Photo: Line 8 Photography
In addition to a large keynote theater, five smaller theaters lined the perimeter of the new networking area and offered a continuous schedule of presentations.
Photo: Eventrix AG/SAP
