Indoor Carnival

On the fantasy city street where the carnival took place, a flower-shop-style setup played double duty as the step-and-repeat. Inspired by a scene in the Prabal Gurung for Target TV commercial, the buckets of fresh flowers stood on tiered platforms, creating a wall of florals with small signs carrying the Target and Prabal Gurung logos rising from within.

David Stark Design and Production brought in old-fashioned carnival rides and games, including a carousel, a spinning ride renamed the Love Spin for the event, a fortune-teller, a high striker, and a palm reader.

The high striker, a strength testing game, was just one of the many carnival attractions placed in the vast pier venue not only to retain a sense of intimacy, but also keep guests entertained throughout the night.

Along one far wall of the venue was a specially built Prabal Gurung for Target pop-up. As a nod to cinematic elements used in other parts of the event, the pop-up boasted movie-style signage and the word "love" was whimsically spelled out using generic ticket stubs.

To match the skyline graphics, the pop-up shop inside Pier 57 was built like a freestanding boutique with awnings, a faux wall, and display vitrines.

Against a cityscape backdrop, singer Ne-Yo took to the stage for a surprise performance halfway through the party.

Along with a Rickshaw Dumpling truck, a host of food trucks were placed toward the back end of the carnival, offering everything from Mexican nibbles to dessert sweets.

More than 800 guests gathered at Hudson River Park's Pier 57, where a scenic "Love" Ferris wheel glittered in the sky and strings of old-fashioned bulbs hung over head.