In the Millennium Park tent, a translucent, gobo-adorned curtain separated the cocktail area from the runway.
Photo: Courtesy of Gen Art Chicago
During the cocktail hour, T-Mobile brand ambassadors circulated with trays bearing new phone and BlackBerry models.
Photo: Courtesy of Gen Art Chicago
At the cocktail reception that preceded the fashion show, guests had their makeup touched up by Lancome artists.
Photo: Courtesy of Gen Art
Before the fashion show, rotating T-Mobile and BlackBerry gobos lit up the runway. The same logos appeared on the runway's backdrop.
Photo: Courtesy of Gen Art Chicago
The fashion show highlighted the work of six local and emerging designers, including Elise Bergman.
Photo: Courtesy of Gen Art
Lounges at the after-party featured T-Mobile-branded pillows and paint brushes that established an arty theme carried on by the live-action painters.
Photo: Courtesy of Gen Art Chicago
At the XChange West after-party, live graffiti artists worked on a branded backdrop.
Photo: Courtesy of Gen Art Chicago
Models at the after-party posed in Kara Saun fashions and clutched umbrellas adorned with the Botox logo.
Photo: Courtesy of Gen Art Chicago
An oversize Gen Art gobo illuminated the facade of after-party venue XChange West.
Photo: Courtesy of Gen Art Chicago
