Nerf Summer 2013

Orange lettering and arrows on the floor showed guests where to begin their visit.

The "Fight" station was cordoned off via green tape on the floor.

More of the collection was showcased in a honeycomb divider.

An event for Diesel and Bono’s clothing collection, Edun, took to the Tally Horse Ranch. Bono was among those curating the music for the program.

On Pier 46, students from the Public Schools Athletic League competed in a series of on-site activities, including a timed accuracy throw that involved flinging a small football through hanging tires.

Markus Daly Ryan produced Univision's Deportes launch in New York, where picnic tables formed the bulk of the seating and found lumber was turned into cocktail tables for a neighborhood-block-party feel.

For the picnic-inspired Absolut Orient Apple launch party in New York last summer, organizers covered the floor of the indoor venue with sod, and brought in live trees and wooden barrels filled with thousands of apples.

For an indoor summer-themed gathering, Swank producers used beach balls to create playful "chandeliers." Tables were covered in summery yellow and orange linens.

At Sunglass Hut's summer block party in Miami, family-friendly games included corn hole, bocce ball, ping-pong, and hopscotch.

A cutout step-and-repeat wall allowed the exposed brick behind to show through.

A 20-foot-tall fabricated tree was the centerpiece of the premiere party, with a trunk that measured four feet in diameter and branches that spanned 10 feet.

Natural picnic bench, $25, available in New York’s tri-state area from Something Different Party Rental (973.742.1779, somethingdifferent party.com)

Live flowers and Astroturf decorated a 90-foot-long arrivals area.