Last year, Toyota launched the #ToyotaGiving campaign. The initiative, which company reps describe as a "campaign that harnesses the power of the public via Instagram at events across the country," raises funds for community and nonprofit organizations. The campaign stopped at Lollapalooza in Chicago in August, and invited guests to write a statement on a blackboard that described their individual commitments to bettering themselves and their communities. Guests then posted photos of those statements to Instagram and Twitter using the #ToyotaGiving hashtag. For every tagged tweet or Instagram post, Toyota donated $2 to a nonprofit partner. In total, the campaign generated 4,000 Twitter and Instagram impressions, and proceeds went to 11 different organizations.
