
For a recent press event in Los Angeles, Paul Frank brought Starring Fragrances for a station that offered custom scents as takeaways for guests, based on their personal preferences.
Photo: Jordan Strauss/Invision for Saban Brands/AP Images

After a long Oscar night, host Seth MacFarlane's official after-party included a station from Tkees, which encouraged guests to check their heels (similar to the way they would at a coat check) and pick up a pair of flip-flops—in gold, appropriate to the occasion.
Photo: Alesandra Dubin/BizBash

At its Coachella party, Lacoste set up a nail art station, where guests could stop by for colorful, branded looks applied in a breezy white cabana.
Photo: Joe Scarnici/Getty Images for Lacoste

In Los Angeles in the days before Coachella kicked off, jewelry brand Haute Betts hosted a party with a floral garland-making station, where guests could create their own festival-ready looks—and wear them to contribute an on-brand, boho-chic atmosphere in the party space.
Photo: Vivien Killilea

NYC Photobooth presented one of its newest offerings, the Viafora Photomatic Studio, a giant vintage-looking camera that comes with old-fashioned lighting and props for events.
Photo: Merlin Ural Rivera/BizBash