Fox Upfront Party

Fox also brought back the illuminated balloons it had last year, using the inflatables printed with the names of shows to guide guests through the dark.
Photo: André Maier Photography

For on-the-spot donations, staffers roaming the venue sold helium-filled balloons to guests.
Photo: Courtesy of Charity:Water

Looks range from sleek to whimsical.
Photo: Hak Lonh for Champion and King

Guests could release their balloons into a giant Jerry can-shaped netting structure. The concept was designed to allow people to visualize their donations in a whimsical way.
Photo: Courtesy of Charity:Water
Balloons

At an AOL event in New York in April, hors d’oeuvres by Pinch Food Design were presented on platters that hung from helium-filled balloons.
Photo: Phillip Angert

The event had a balloon raffle pop this year. Models in body paint sold balloons for $20, $50, and $100. Each balloon had a number inside that corresponded to a prize.
Photo: James Kachan for Arash Moallemi

To dress the store's facade, Extra! Extra! attached hundreds of balloons from New York City Balloons to the six-story exterior and highlighted the whimsical decoration with floodlights.
Photo: Liz Brown Photography

In the music room, hundreds of mylar balloons were strung across the ceiling and along the walls to create an elegant yet festive cocktail party atmosphere. The chandelier and wall and curtain treatments were preexisting elements, while all furniture was brought in.
Photo: David X. Prutting/BFAnyc.com

Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Photo: George Pimentel

A balloon ceiling treatment covered the dance floor, where guests discoed to the Al Sofia Orchestra and DJ Rock City throughout the night.
Photo: Liliane Calfee

Snarkitecture analyzed the massive venue and tackled the question of how to accentuate the volume of the space while playing with the height. The solution was to create something that generated a low plane—at certain moments the spheres hung low, creating a "ceiling-within-a-ceiling" effect. The undersides of the balloons came down to 10 feet above guests' heads.
Photo: Nadia Chaudhury/BizBash

A massive archway of balloons loomed over guests as they entered the party. I'm not typically a fan of balloons unless the planners go all out. These helium-filled beauties get an A.
Photo: Kevin Yatarola
Balloons

In January, the Walrus Foundation hosted a fund-raiser with travel-themed decor in Toronto, where Balloon Trix created centerpieces meant to resemble hot-air balloons.
Photo: Carla Warrilow/BizBash
Balloons

At an Art Institute of Chicago gala in May, Kehoe Designs covered the ceiling of an all-white lounge area with hundreds of clear balloons.
Photo: Ryan Sjostrom

Betsey Johnson—known for her zany sense of whimsy in both her clothes and events—launched her eponymous fragrance to 55 beauty editors gathered at her recently redecorated Greenwich Village apartment. Pink balloons tied with pink ribbons floated beneath the ceiling. Johnson's PR staff worked with Alison Brod Public Relations to coordinate the event.
Daniel D'errico/Courtesy of Alison Brod Public Relations

Geronimo creates event decor from balloons and other materials.
Photo: Natalie Moser

The American Folk Art Museum's Katie Hush and Matt Beaugrand used balloons to add some dimension and texture to the otherwise stark facade of Metropolitan Pavilion, which hosted the museum's benefit. Rows of large, stationary white balloons, attached to rigid ribbons and weighted down by silver stars, lined the red carpet.

New Museum of Contemporary Art director Lisa Phillips and gala coordinators Cybele Maylone and Livet Richard commissioned artist Jason Hackenwerth to design balloon sculptures for the museum's annual gala at Cipriani 42nd Street. His whimsical, colorful balloon sculptures, modeled after animals and sea creatures, hung from the ceiling.
Patrick McMullan

Massive pink and red balloons in star shapes and Target's bull's-eye logo filled one entire room of the venue en route to the main party in the gymnasium. Guests were encouraged to playfully pose with the balloons and have their photo taken. A total of 650 balloons were used inside the party.
Photo: Jim Shi

In keeping with the night's prom theme, six large stanchions of white balloons—branded with Target logos and up lit with spotlights—were erected at the entrance to the party venue with dramatic effect. A custom canopy, covered in the "Kate Young Target" logo, was built at the base of the doorway. A total of 1,000 balloons were used outside.
Photo: Jim Shi

Rogers estimated that he used more than 3,000 colored balloons inside the two-story shop.
Photo: Billy Farrell/Patrick McMullan.com

Also at the Courage Forum, guests received long pins to pop balloons that held the desserts.
Photo: Courtesy of Jennifer Rubell

Hundreds of green balloons hung overhead in the cocktail area, the attached strings designed to look like blades of grass.
Photo: Roger Dong for BizBash

Purple ribbons anchored balloons to each of the 40 dinner tables.
Photo: Tay Kaune Photography

An archway of colored balloons (acquired locally through the Village Party Store) marked the entrance to Monday evening's presentation for the Stella McCartney resort 2013 collection at the New York Marble Cemetery.
Photo: Jim Shi

Multicolored balloons made a giant arch across 52nd Street that linked the show's home at the Neil Simon Theatre to the party at Roseland Ballroom.

Inside the dining area, Santiago and his team fashioned a hanging imitation of High Line Park using balloons and fluorescent light fixtures.
Photo: Roger Dong for BizBash

Giant pinwheels and green, white, and silver balloons sculpted into flower-like shapes hung over the gala dinner.
Photo: Roger Dong for BizBash

Black and pink balloons decorated the Bloor Street Diner's 27th anniversary party.
Photo: BizBash
Willy Chyr

The Chicago-based balloon artist Willy Chyr, who creates large-scale sculptures for brands and events, brought his largest piece yet to the convention centre.
Photo: Arash Moallemi

More than 200 weather balloons held up paper strips painted with images of city buildings at the Bailey House fund-raiser, providing an affordable and interesting way to decorate the 69th Regiment Armory.
Photo: Rahav

Balloons added a whimsical vibe to the children's tent.
Photo: BizBash

Balloons linked one basketball hoop to the other. The playful court was supposed to represent a game of good versus good.
Photo: Emma McIntyre for BizBash

Van Wyck & Van Wyck projected images of watches onto weather balloons suspended from the ceiling.

Airstar America provided several large lighted balloons with the American Express logo.
Photo:Â Kayla Hernandez for BizBash

The event celebrated Marwen's 25th anniversary, or silver birthday. To underscore the theme, guests entered the dinner tent through a tunnel of silver balloons.
Photo: Joseph R. Palmer
Absolut Tune Launch Party

Absolut Vodka launched its latest vodka on November 13 at an ExtraExtra-produced event at the Standard Miami Beach. Self-sealing mylar balloons spelling out the brand's line were clustered as a backdrop for a synchronized swimming performance by the Dolphinettes to music by DJ Mia Moretti.
Photo: Seth Browarnik/WorldRedEye.com

Oversized "2011" balloons greeted guests at the party entrance.
Photo: Courtesy of Fête

Travis Bass of Ultravision projected images of disco balls on giant weather balloons for the New York City Ballet's disco-themed Dance With the Dancers benefit at the New York State Theater.

At the New York Pop's 18th birthday gala at the Plaza, pink and green balloons served as simple centerpieces, and matched the colors of the shrimp, crab and asparagus first course.

Anderson Hannant turned the park into a pink paradise with pink carpeting, balloons and mannequins showcasing mostly pink apparel up for bids.

To showcase and incorporate its latest advertising campaign into the event on Wednesday evening, Oxygen parked a bus covered with brand graphics outside the Dream Downtown. Large balloons filled the upper deck, a machine blew bubbles over the entrance carpet, and female staffers dressed as "Generation O" girls cheered when guests arrived.
Photo: Andrew H. Walker/Oxygen

A grand entry of pink helium balloons welcomed guests to a private manse in Beverly Hills for Vogue Eyewear's launch.
Photo: Alesandra Dubin/BizBash

A wall of colorful logo Mylar balloons served as an unmissable step-and-repeat.
Photo: Alesandra Dubin/BizBash

Target marked its 50th year in October with a private event for partners and executives in New York. Producer ExtraExtra gave Center548 a festive look by placing bunches of balloons attached to gift-wrapped boxes atop circular seating.
Photo: Andrew H. Walker/Getty Images

Gotham Hall's balloon ceiling
Photo: Shira Agmon/LensGirl Photos

Balloons wrapped in Hermès silk scarf prints stood at the entrance to the Palm Beach event.
Photo: Matthew Carasella

Top of the Standard had a gold-hued look, and the balloon-covered ceiling mimicked Absolut Tune's fizzy contents.
Photo: Nilaya Sabnis

Onstage performers participated in dreamy sequence scenes, which included a bathtub-bound actor and an assemblage of balloons and drapes.
Photo: Courtesy of Bell

At the entrance, the first vignette illustrated Camper's lightweight collection with shoes tied to helium balloons. To add to the ambiance, adjacent machines blew bubbles.
Photo: Courtesy of Camper
'Planes' Premiere

Target and Disney collaborated on a large-scale preparty formula for the world premiere of Disney's Planes. The August 5 event at the El Capitan Theatre in Los Angeles began with a family-focused party at the "Target Landing Zone," where the "Bullseye Balloon Pop" invited guests to toss balloon darts at red and white balloons in the shape of Target's signature bull's-eye logo. Caravents was the lead agency.
Photo: John Sciulli/Getty Images for Target