floor

For the picnic-inspired Absolut Orient Apple launch party in New York last summer, organizers covered the floor of the indoor venue with sod, and brought in live trees and wooden barrels filled with thousands of apples.

"I love creating a unique place for guests to congregate and enjoy one another, so I thought, why not create a massive floral carpet that would serve both as a beautiful focal point and a gathering area? I designed a 'carpet' and filled it with hundreds of beautiful blooms and then covered it with Plexiglas. The result was a statement piece that allowed guests to dance on air." —Preston Bailey