After a long Oscar night, host Seth MacFarlane's official after-party included a station from Tkees, which encouraged guests to check their heels (similar to the way they would at a coat check) and pick up a pair of flip-flops—in gold, appropriate to the occasion.
Guests arriving at USA Network's event atop the High Line in New York last summer found a receiving line of umbrella-wielding staffers, who provided shelter all the way to the entrance of the covered bash.
At Lacoste's Coachella pool party in the blazing desert sun, cigarette-style girls, clad in Lacoste gear, passed Kiel's sun-protection products.
When the weather unexpectedly turned sour at South by Southwest this year, ponchos from Warner Brothers served as protection from the rain as well as an opportunity to promote CW television series Arrow.
Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with flat tires and dead batteries.
At the WWD Beauty C.E.O. Summit in Palm Beach, yoga on branded mats on the lawn allowed guests to relax and unwind.
More than 80,000 people traveled to a remote 700-acre farm in Tennessee June 7 to 10 for the Bonnaroo Music & Arts Festival. Knowing the attendees would be outside day and night listening music on multiple stages, brands such as Garnier Fructis provided practical services such as free hair-washing and styling in a 40- by 40-foot air-conditioned tent.
Things tend to get messy at food festivals, tastings, and other events with lots of grub, so Delta provided toothpicks, hand wipes, and mints at the 2010 New York City Wine & Food Festival, a smart way to get the brand in front of attendees.
During Upfront Week in New York last year, Turner Broadcasting held back-to-back late-night events and, to help transport guests from the Adult Swim party to the shindig for TruTV, provided a fleet of pedicabs offering free rides.
For a recent press event in Los Angeles, Paul Frank brought Starring Fragrances for a station that gave guests the chance to take home custom fragrances, made on the spot according to their individual tastes.
At the FN C.E.O. Summit in Miami, guests could charge their smartphones in a luxe lounge—a stylish, discreet solution to manage the task that everyone wants as a convenience at events. The centerpieces during the education sessions were framed instructions on how to reference the summit on social media and log on to the hotel's Wi-Fi network.
MSNBC also had a flip-flop station at its White House Correspondents' Association Dinner after-party, providing relief for folks who had been on their feet all evening.
BaByliss Pro dressed its models in outfits made with hundreds of balloons.
Chandelier lighting created an eye-catching accent at the Moroccan Oil booth.
Matrix created a photo booth where guests could have their picture printed on a mock cover of Sophisticate’s Hairstyle Guide magazine. Each participant took home a 4- by 6-inch glossy photo.
For the New York premiere of Now You See Me, a film about four magicians that rob a bank, Summit Entertainment put 600 guests in the basement of the Hudson Hotel. Mimicking the film's setting, vignettes from graffiti collective 5Pointz on the walls gave the warehouse a gritty, underground vibe.
Kicking off the summer benefit season, about 1,000 guests packed Rockefeller Center’s rink area on June 10 for Citymeals-on-Wheels' Chefs’ Tribute. To light up the food-centric function, Hugh McMahon crafted two working lamps using watermelons, oranges, and apples.
At the Unicef Children's Champion Award Dinner on June 10, guests partook in a family-style celebration at Boston's Museum of Fine Arts. The dinner took place below the museum's "To Boston With Love" exhibit, which created festive and poignant bunting. The installation of more than 1,600 hand-sewn flags was created by quilters from nearly every state in America, as well as from countries around the world. Some of the flags contained iconic Boston images such as the "B" logo for the Boston Red Sox, the phrase "Boston Strong," and the Citgo sign.
For the June 1 ball at Boston's Castle at Park Plaza, the design team at Be Our Guest created custom chair decals in collaboration with Seaport Graphics. The chairs were a decor surprise for the honorees, Eleanor and Frank Pao.
More than a dozen Microsoft Surface tablets at the June 13 Amfar Inspiration Gala were used during the silent auction, where guests could electronically peruse and view details of items that would otherwise be difficult to illustrate, including runway outfits and destination vacation packages.
At the "Samsung Galaxy Experience," Samsung offered henna tattoos on festival grounds. Guests could pick a design from photos displayed on the Galaxy S 4 and Galaxy Note 8.0. At another station, flower wreaths were available.
15. Skincare brand La Roche-Posay's street promotion in June brought a colorful suspended installation of branded umbrellas to New York's Madison Square Park.
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10. Other decorative elements inside the Peninsula New York for the property's 25th anniversary included a flower wall with the image of an apple—a nod to the city's nickname—embedded.
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The 2011 event took place at the chancery of the Embassy of the People’s Republic of China. Guests exited the ball through a tunnel of 999 red Chinese lanterns, symbolizing good fortune.
The 2011 event had a color scheme inspired by the robes of Buddhist monks. The saffron, orange, and magenta hues continued in the dinner tent, where Great Performances catered a meal that included a vegan first course.
Immediately following the show, the Recording Academy’s official after-party took over a space the size of three football fields within the Los Angeles Convention Center. Among the team of producers for the Recording Academy was Branden Chapman, who said: "With more than 600 catering and service staff, 400 production team members, 200 security agents, 60 dancers and acrobats, five featured performances, and hundreds of hours of planning, it is a daunting yet rewarding task to mount the largest and most complex awards show after-party annually.” Angel City Designs executed the event's Roaring '20s design and decor.
Friends 'N’ Family, hosted by AAM founders Mark Beaven and Andy Kipnes, celebrated its 17th annual pre-Grammy event for top music industry executives. The event found a new venue this year, at the Park View Hotel, and partnered with VH1 Save the Music. Live musical performances included Iggy Azalea and many more.
Masked servers passed drinks amid the crowd.
