
Joe Jonas and Victoria’s Secret models Chanel Iman and Elsa Hosk served as celebrity hosts of the 800-person Victoria's Secret Pink pool party.
Photo: Tracy Block for BizBash

The Shelborne's poolside lounge was decked out in furniture, pool toys, and beach gear, all bearing Victoria's Secret Pink branding.
Photo: Courtesy of Victoria's Secret

The Pink pop-up shop sold apparel, bags, and water bottles emblazoned with the Pink logo and "I Love Miami."
Photo: Courtesy of Victoria's Secret

The celebrity hosts posed along the Pink-branded step-and-repeat.
Photo: Tracy Block for BizBash

The Greater Miami Convention & Visitors Bureau and TH Productions organized the event, which included a mini fashion show, cooking demonstrations, and hotel-stay giveaways.
Photo: Nadia Chaudhury/BizBash

The pool looked out of place in the Union Square—which was exactly the point of the promotion.
Photo: Nadia Chaudhury/BizBash

Passersby crowded around the pop-up pool but were not allowed on any part of the complex, which also included a lounge area, bar, and cabana.
Photo: Nadia Chaudhury/BizBash

Signage encouraged visitors to the promotion to connect with the campaign through social media.
Photo: Nadia Chaudhury/BizBash

Models wearing bikinis printed with the campaign Web site (itsomiami.com) interacted with the crowd in New York's Union Square.
Photo: Nadia Chaudhury/BizBash

For a Yelp community event in 2009 in New York, the user review and social networking Web site kept guests cool with branded fans and misting stations near the event's entrance.
Photo: Entwined Studios

In 2011, Gilt City, the event-focused arm of parent company Gilt Groupe, celebrated launching in its ninth city with a garden party in Washington, where natural cosmetics company Lush provided spritz bottles to keep guests cool.
Photo: Tony Brown/imijphoto.com for BizBash

As part of Colgate's White Beauty Bar event in Los Angeles, Skintimate treated attendees to a self-serve sorbet station.
Photo: Glenn Lipton

Guests at the Lacoste Live pool party during Coachella in 2012 could cool off with snow cones at a station provided by sponsor Fiji Water.
Photo: Joe Scarnici/Getty Images