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KFPR Summer Splash

May 17, 2013
Joe Jonas and Victoria’s Secret models Chanel Iman and Elsa Hosk served as celebrity hosts of the 800-person Victoria's Secret Pink pool party.
Joe Jonas and Victoria’s Secret models Chanel Iman and Elsa Hosk served as celebrity hosts of the 800-person Victoria's Secret Pink pool party.
Photo: Tracy Block for BizBash
The Shelborne's poolside lounge was decked out in furniture, pool toys, and beach gear, all bearing Victoria's Secret Pink branding.
The Shelborne's poolside lounge was decked out in furniture, pool toys, and beach gear, all bearing Victoria's Secret Pink branding.
Photo: Courtesy of Victoria's Secret
The Pink pop-up shop sold apparel, bags, and water bottles emblazoned with the Pink logo and 'I Love Miami.'
The Pink pop-up shop sold apparel, bags, and water bottles emblazoned with the Pink logo and "I Love Miami."
Photo: Courtesy of Victoria's Secret
The celebrity hosts posed along the Pink-branded step-and-repeat.
The celebrity hosts posed along the Pink-branded step-and-repeat.
Photo: Tracy Block for BizBash
The Greater Miami Convention & Visitors Bureau and TH Productions organized the event, which included a mini fashion show, cooking demonstrations, and hotel-stay giveaways.
The Greater Miami Convention & Visitors Bureau and TH Productions organized the event, which included a mini fashion show, cooking demonstrations, and hotel-stay giveaways.
Photo: Nadia Chaudhury/BizBash
The design of the colorful lounge chairs evoked a Miami atmosphere.
The design of the colorful lounge chairs evoked a Miami atmosphere.
Photo: Nadia Chaudhury/BizBash
The pool looked out of place in the Union Square—which was exactly the point of the promotion.
The pool looked out of place in the Union Square—which was exactly the point of the promotion.
Photo: Nadia Chaudhury/BizBash
Giveaways included sunglasses with the tagline 'It's So Miami.'
Giveaways included sunglasses with the tagline "It's So Miami."
Photo: Nadia Chaudhury/BizBash
Passersby crowded around the pop-up pool but were not allowed on any part of the complex, which also included a lounge area, bar, and cabana.
Passersby crowded around the pop-up pool but were not allowed on any part of the complex, which also included a lounge area, bar, and cabana.
Photo: Nadia Chaudhury/BizBash
Signage encouraged visitors to the promotion to connect with the campaign through social media.
Signage encouraged visitors to the promotion to connect with the campaign through social media.
Photo: Nadia Chaudhury/BizBash
Models wearing bikinis printed with the campaign Web site (itsomiami.com) interacted with the crowd in New York's Union Square.
Models wearing bikinis printed with the campaign Web site (itsomiami.com) interacted with the crowd in New York's Union Square.
Photo: Nadia Chaudhury/BizBash
Colorful beach balls reinforced the brand.
Colorful beach balls reinforced the brand.
Photo: Nadia Chaudhury/BizBash
For a Yelp community event in 2009 in New York, the user review and social networking Web site kept guests cool with branded fans and misting stations near the event's entrance.
For a Yelp community event in 2009 in New York, the user review and social networking Web site kept guests cool with branded fans and misting stations near the event's entrance.
Photo: Entwined Studios
In 2011, Gilt City, the event-focused arm of parent company Gilt Groupe, celebrated launching in its ninth city with a garden party in Washington, where natural cosmetics company Lush provided spritz bottles to keep guests cool.
In 2011, Gilt City, the event-focused arm of parent company Gilt Groupe, celebrated launching in its ninth city with a garden party in Washington, where natural cosmetics company Lush provided spritz bottles to keep guests cool.
Photo: Tony Brown/imijphoto.com for BizBash
As part of Colgate's White Beauty Bar event in Los Angeles, Skintimate treated attendees to a self-serve sorbet station.
As part of Colgate's White Beauty Bar event in Los Angeles, Skintimate treated attendees to a self-serve sorbet station.
Photo: Glenn Lipton
Guests at the Lacoste Live pool party during Coachella in 2012 could cool off with snow cones at a station provided by sponsor Fiji Water.
Guests at the Lacoste Live pool party during Coachella in 2012 could cool off with snow cones at a station provided by sponsor Fiji Water.
Photo: Joe Scarnici/Getty Images
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