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Silver Factory

May 20, 2013
To play up the idea of metal, all the furniture was hand-wrapped in traditional kitchen aluminum foil 'to give a new look to traditional things,' said Bureau Betak founder Alex de Betak. Forty pounds of Mylar confetti covered the floor, and the brick walls were painted silver and purposefully left unfinished.
To play up the idea of metal, all the furniture was hand-wrapped in traditional kitchen aluminum foil "to give a new look to traditional things," said Bureau Betak founder Alex de Betak. Forty pounds of Mylar confetti covered the floor, and the brick walls were painted silver and purposefully left unfinished.
Photo: Courtesy of Bureau Betak
On the upper level party space of the Clocktower Gallery, Bureak Betak wrapped the spiral staircase to the roof (which was closed off to guests) in gold foil as a whimsical take on the 'stairway to heaven' idea. Lit up with 120 flashlights wrapped in gold foil that were placed on the steps, it also alluded to a very limited-edition version of the 'Forever' issue that is produced in 24-karat gold.
On the upper level party space of the Clocktower Gallery, Bureak Betak wrapped the spiral staircase to the roof (which was closed off to guests) in gold foil as a whimsical take on the "stairway to heaven" idea. Lit up with 120 flashlights wrapped in gold foil that were placed on the steps, it also alluded to a very limited-edition version of the "Forever" issue that is produced in 24-karat gold.
Photo: Courtesy of Bureau Betak
At the main entrance to the party venue, the designers once again played with the idea of wrapping household objects, like televisions and a DVD player, in kitchen aluminum foil. Displayed in a glass vitrine like static art, the televisions broadcasted a live feed from the party and the Clocktower Gallery's iconic clock dial, as well as an inspirational film from sponsor G-Shock.
At the main entrance to the party venue, the designers once again played with the idea of wrapping household objects, like televisions and a DVD player, in kitchen aluminum foil. Displayed in a glass vitrine like static art, the televisions broadcasted a live feed from the party and the Clocktower Gallery's iconic clock dial, as well as an inspirational film from sponsor G-Shock.
Photo: Courtesy of Bureau Betak
While the main party space was wall-to-wall Mylar, the four bars and the DJ booth were sculpted with thick aluminum foil. To light the bar, 600 miniature magnetic LED lights were hung from above. Around 6,500 square feet of recycled Mylar was utilized to cover the walls and ceilings.
While the main party space was wall-to-wall Mylar, the four bars and the DJ booth were sculpted with thick aluminum foil. To light the bar, 600 miniature magnetic LED lights were hung from above. Around 6,500 square feet of recycled Mylar was utilized to cover the walls and ceilings.
Photo: Courtesy of Bureau Betak
Bureau Betak left one part of the wall exposed and painted it black. On the display, illuminated with prop light stands, were advance copies of Visionare 63 'Forever' for guests to peruse and touch.
Bureau Betak left one part of the wall exposed and painted it black. On the display, illuminated with prop light stands, were advance copies of Visionare 63 "Forever" for guests to peruse and touch.
Photo: Courtesy of Bureau Betak
About 200 gigantic Mylar balloons filled one of two 'aluminum play rooms' that guests encountered in a long hallway before entering the main party space. The other play room featured strobe lights, blowing fans, and confetti.
About 200 gigantic Mylar balloons filled one of two "aluminum play rooms" that guests encountered in a long hallway before entering the main party space. The other play room featured strobe lights, blowing fans, and confetti.
Photo: Courtesy of Bureau Betak
A 12- by 10-foot projection screen was erected in the main party space. Set to a delay, guests could see themselves projected in a metallic manner and take a 'V Shot.'
A 12- by 10-foot projection screen was erected in the main party space. Set to a delay, guests could see themselves projected in a metallic manner and take a "V Shot."
Photo: Courtesy of Bureau Betak
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