U.S. Open sponsor Evian hosted the Wood Racquet Cup event at the West Side Tennis Club in Queens, New York, where fans were invited to silk-screen their own tote bags.
Photo: Rose Chevalier/BizBash
During Lollapalooza weekend in Chicago, Gilt City hosted a summer pool party with a custom Havaianas bar. Guests could choose from a rainbow of colors to design their own pair of flip-flops.
Photo: Barry Brecheisen for BizBash
Hair Services for Grubby Festival-Goers
More than 80,000 people traveled to a remote 700-acre farm in Tennessee June 7 to 10 for the Bonnaroo Music & Arts Festival. Knowing the attendees would be outside day and night listening music on multiple stages, brands such as Garnier Fructis provided practical services such as free hair-washing and styling in a 40- by 40-foot air-conditioned tent.
Photo: Erika Goldring
