To entice Chicagoans to visit Florida this winter, Greater Fort Lauderdale hosted a warm-weather-themed pop-up promotion on Pioneer Court Plaza in February. Called "Hello Sunny," the event allowed guests to pose behind swim trunks and bikinis frozen in blocks of ice. The quirky sculptures played off of the Greater Fort Lauderdale Convention and Tourism Bureau's "Defrost Your Swimsuit" campaign.
Photos: Peter Barreras/Invision for Greater Fort Lauderdale/AP Images
Palm Beach Food & Wine Fest
At the Grand Tasting event, there was a twist on the oversize photo frame. Guests posed with a prop designed like the Instagram app. It had several pre-written hashtags and a username from sponsor Alex and Ani, a jewelry brand.
Photo: Lila Photo
