At the Pratt Institute Fashion Show and Cocktail Benefit on April 25, models walked a ribbon-shaped runway. Held at Center548 in New York, the show displayed edgy looks from 17 student designers, and Blumlein Associates Inc. designed the fittingly forward-thinking runway and set. With a design team led by Claudia Castro—herself a Pratt alum—the runway was designed so that the collection could be viewed from any angle in the room.
Threshold Dollhouse Presented by Target
Submitted by Deutsch
Ad agency Deutsch worked with Target to build a two-story 1,540-square-foot dollhouse in New York’s Grand Central Terminal in 54 hours. For two days, about 19,000 visitors wandered through seven rooms furnished with more than 3,000 products from Target’s Threshold Home collection. The pop-up installation included spaces like a 40- by 20-foot patio with free Wi-Fi and a master bathroom that offered beauty touchups. Items marked with QR codes allowed consumers to instantly scan and purchase items.
Nearly 10,000 square feet of original artwork was painted, by Oliphant Studios, onto the 19 24-foot-high fabric theatrical drops that surrounded the dramatic Marc Jacobs show backdrop and surround. The February 19 show, produced by KCD at the Park Avenue Armory, was a sensual recreation of Diana Vreeland's "Red Room" living room, as inspired by a "Garden in Hell" Jeremiah Goodman painting seen by Jacobs. The space measured 158 by 50 feet, with runway, stage, and seats all hand-painted to match. (Some 700 guests sat in Vreeland's "living room" while models emerged from a gray version of the same room). "Marc loved the idea of a trompe-l'oeil interior," said set designer Stefan Beckman, who had less than 48 hours to transform the venue following the Tommy Hilfiger show.
The 390 guests at Thakoon's fall show, held February 15 at Stage37, were greeted by what was described as "a physical manifestation of the Northern Lights." For the Dizon Inc.-produced outing, set designer Jonathon Beck utilized a new 3M material called Dichroic glass film that, when placed in specific angles, revealed a stunning reflection of the entire color spectrum of light. The abstract light refractions juxtaposed strikingly against an otherwise all-black venue, providing extra impact for the designer's collection.
