Mercy

Futuristic models offered masquerade masks to guests at the entrance.

DJ Jessica Who spun from a tower in the center of Soho Studios.

At the "Create With Us" station, guests could scrawl on the oversize scratch drawing board with their fingernails.  The board was donated to a community partner, courtesy of Architecture for Humanity.

The custom bars were fabricated with the tour's X logo in mind.

A makeup station offered guests makeovers.

The Absolut heritage area included oversize framed copies of memorable Absolut ads from the brand's history.

Invitations that are messy, cluttered, or contain typos turn guests off.