兒童周年活動

The promotion for I Spy's 20th anniversary took place on Military Island in Times Square, under a tent, due to inclement weather.

For the event, Scholastic created a 12-foot-tall cake-shaped structure and invited 20 second graders from Manhattan Country School to participate in a picture-riddle-based contest.

Actor Kevin Duda, who currently stars in the Book of Mormon on Broadway, served as the morning's host and game facilitator.

The game recreated the book's seek-and-find approach by inviting the kids to look for objects hidden in the cake's exterior imagery.

In addition to the branded magnifying glasses they received for the competition, the second graders took home copies of the I Spy Spectacular, the anniversary edition of Jean Marzollo's book.

Cheryl Kleinman created an edible version of the I Spy cake, a two-tiered dessert that was cut and served at the event.

The yearlong campaign to mark the I Spy franchise's 20th year also included a scavenger hunt event with Marzollo (pictured center) at the Scholastic headquarters in SoHo.