To celebrate the new partnership between SodaStream and Kraft, the Mint Agency produced an event on May 9 at the 2nd Floor event space in Toronto. The event had eco-friendly decor, including a step-and-repeat made out of shelves filled with recycled products.
The Goodman Gala in Chicago May 18 celebrated the theater's upcoming production of The Jungle Book. Kehoe Designs transformed the Fairmont Hotel's ballroom into a tropical setting replete with lagoon-colored lighting, leafy centerpieces, and giant cutouts of animal silhouettes.
More than 52,000 beauty industry professionals packed the Orange County Convention Center Saturday through Monday for the Premiere Orlando International Beauty Event. To create buzz about its new color line, Keratin Complex invited guests to decorate two shirtless male models with body paint.
Energy Floors offers human-powered, interactive dance floors for event rentals worldwide. The eight-inch-deep tiles each house small generators; the tiles compress when stepped on, activating the generators to convert the kinetic energy produced by the dancers into electricity. The power can be used to activate the colorful LED light tubes inside the tiles that respond to the movement of dancers or nearby electrical systems.
Sure, there were plenty of creative libations at the Manhattan Cocktail Classic gala at the New York Public Library on May 9. But there were also some sandwiches that stood out for their unique presentation. A roving server from Sonnier & Castle wore a wooden plaque around his neck, and mini shelves affixed to the board held togarashi-chicken-salad tea sandwiches.
Fox used branded balloons to lead guests to its upfront presentation and party in New York. The afternoon presentation was held at the Beacon Theatre on May 13.
Serving up a mix of creative cocktails and live music, this summer’s Absolut X tour stopped at Miami's Soho Studios May 16. At the "Create With Us" station, guests could scrawl on the oversize scratch drawing board with their fingernails.
Some serious business went down at the National Confectioners' Association's Sweets & Snacks Expo in Chicago May 21 to 23—but exhibitors let their whimsy shine. Just beyond the entrance, a bright yellow car—decked with a rather large chick—advertised Peeps.
On May 15, the Toronto General & Western Hospital Foundation hosted a gala that paid tribute to Dr. J. Bernard Gosevitz. The event's laid-back theme was based on one of the doctor's most cherished activities: fishing. Guests fished for prizes at the "Dr. G. Tribute Fish Pond," which organizers rented from Superior Events Group.
For the New York premiere of Now You See Me, a film about four magicians that rob a bank, Summit Entertainment put 600 guests in the basement of the Hudson Hotel. Mimicking the film's setting, vignettes from graffiti collective 5Pointz on the walls gave the warehouse a gritty, underground vibe.
