At Travel & Leisure’s second annual Global Bazaar in September, Hilton’s interactive booth included a hair-braiding station designed to represent the types of activities available at the hotelier’s Barbados properties.
Photo: Andrew Martin for BizBash
During lifestyle Web site Thrillist’s third annual Hotel Thrillist experience in Chicago in July, Axe Hair set up a hairstyling station for men at the opening-night party. Four stylists were on hand to offer services using Axe products. The next day at the event's “Beachside Bash” Axe Hair professionals doled out scalp massages.
Photo: Kat Goduco Photography
To celebrate the opening of Blo Blow Dry Bar’s second Miami location in January, guests could opt to have their hair spruced up at a braiding bar.
Photo: Manny Hernandez
As part of a summer co-promotion, Los Angeles’ Hairroin Salon partnered with Urban Outfitters to launch Hairroin traveling salons at several store locations in August, where pop-up tents housed hair-styling stations.
Photo: Ely Phillips
As part of the HBO Luxury Lounge during Emmys season in September, L'Oréal built out a suite at the Four Seasons Los Angeles Beverly Hills for use as a salon.
Photo: Charley Gallay/WireImage
In March, Gayle Giacomo, star of the Style Network’s Jerseylicious, launched her volumizing hair-care line at an event in TriBeCa. Styling stations gave attendees the opportunity to test out the new line, getting their hair volumized by staffers.
Photo: Nadia Chaudhury/BizBash
Garnier Fructis provided complimentary hair-washing and styling for attendees at the Bonnaroo Music & Arts Festival in June. Inside an air-conditioned tent, TV monitors mounted above the styling chairs looped Garnier Fructis content for guests' entertainment as they got their hair styled by professionals.
Photo: Erika Goldring
