The "Lomo Wall," created with creative agency BBDO New York, consisted of 3,000 photos that were part of the American Red Cross's "Storytellers" advertising campaign.
Photo: Eddie Arrossi
The wall served as a decor piece—and unofficial photo backdrop—at the V.I.P. reception.
Photo: Eddie Arrossi
General Ray Odierno, chief of staff of the Army, received the Lifetime of Service Award, and Colonel Gregory Gadson received the Exceptional Service Award.
Photo: Eddie Arrossi
A banner and giant red cross were part of the event staging and changed appearance with lighting patterns.
Photo: Eddie Arrossi
