Hair Services for Grubby Festival-Goers
More than 80,000 people traveled to a remote 700-acre farm in Tennessee June 7 to 10 for the Bonnaroo Music & Arts Festival. Knowing the attendees would be outside day and night listening music on multiple stages, brands such as Garnier Fructis provided practical services such as free hair-washing and styling in a 40- by 40-foot air-conditioned tent.
Photo: Erika Goldring
Designed in-house, the multidimensional accordion-style invitation for Liberty’s “Christmas in July” preview was inspired by a trip to the London Transport Museum; each vignette was a train platform that would start your journey aboard “The Liberty Express.”
Photo: Nadia Chaudhury/BizBash
Following stops in Europe and Los Angeles, Forever 21 brought its traveling fashion show to New York on October 25.
Photo: Jeeyun Lee for BizBash
The show involved three-dimensional holographic models, who were wearing items from the brand's latest collection, appearing and dissolving in mid air.
Photo: Jeeyun Lee for BizBash
Like the stop in Los Angeles, the New York event was accompanied by a pop-up shop that allowed consumers and press to purchase looks from the show.
Photo: Jeeyun Lee for BizBash
Forever 21 also used the pop-up shops to try out its new point-of-purchase technology: mobile cash registers.
Photo: Jeeyun Lee for BizBash
