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Ideas

June 19, 2013
When Lanvin opened its New York flagship store on Madison Avenue in 2010, the fashion house threw a colorful bash that drew decor ideas from artistic director Alber Elbaz's whimsical sketches. Outside, producers covered the facade with an oversize drawing and framed it with hundreds of colorful balloons.
When Lanvin opened its New York flagship store on Madison Avenue in 2010, the fashion house threw a colorful bash that drew decor ideas from artistic director Alber Elbaz's whimsical sketches. Outside, producers covered the facade with an oversize drawing and framed it with hundreds of colorful balloons.
Photo: Liz Brown Photography
SmartHunts
SmartHunts

SmartHunts are iPad-based activities offered by Best TeamBuilding. Teams perform challenges, solve clues, and answer trivia questions, which can all be customized for the group. Participants also capture video and photos throughout the activities that can be shown at the conclusion of the event and shared through social media. SmartHunts feature two-way messaging so teams are connected with the hunt coordinator, who can track players using GPS and download photos and scoring. Themes include Amazing Chase, Mission Possible, Da Vinci Code, and an Event Kick-Off SmartHunt for conferences. Each hunt takes about three hours.

Photo: Courtesy of Smart Hunts
Keeping with the brand’s enigmatic appeal, H&M created invitations embedded with a scrolling LED panel inside a slim white box to celebrate its collection with Maison Martin Margiela.
Keeping with the brand’s enigmatic appeal, H&M created invitations embedded with a scrolling LED panel inside a slim white box to celebrate its collection with Maison Martin Margiela.
Photo: Nadia Chaudhury/BizBash
Models walked a yellow checkerboard runway at Louis Vuitton’s spring show, so yellow was the natural choice for the fuzzy-pipe-cleaner lettering set on the brand’s perfectly square card.
Models walked a yellow checkerboard runway at Louis Vuitton’s spring show, so yellow was the natural choice for the fuzzy-pipe-cleaner lettering set on the brand’s perfectly square card.
Photo: Nadia Chaudhury/BizBash
A nod to the jungle-inspired collection revealed at the spring 2013 show, Kenzo sent out a tin box containing a branded mini survival kit for the fashionable great outdoors. The invitation itself could be tied to the carabineer as a flotation device.
A nod to the jungle-inspired collection revealed at the spring 2013 show, Kenzo sent out a tin box containing a branded mini survival kit for the fashionable great outdoors. The invitation itself could be tied to the carabineer as a flotation device.
Photo: Nadia Chaudhury/BizBash
Playing up a preppy, collegiate vibe, the invitation to the J. Press York Street collection’s spring presentation, fittingly held at the Yale Club, came in the form of a scaled-down wool felt pennant flag.
Playing up a preppy, collegiate vibe, the invitation to the J. Press York Street collection’s spring presentation, fittingly held at the Yale Club, came in the form of a scaled-down wool felt pennant flag.
Photo: Nadia Chaudhury/BizBash
Invitations to Miu Miu’s three-night-only private members’ club at the Café Royal in London came in the form of an accordion file box with a magnetic closure that contained a full protocol rundown of the venue’s offerings, complete with a membership card.
Invitations to Miu Miu’s three-night-only private members’ club at the Café Royal in London came in the form of an accordion file box with a magnetic closure that contained a full protocol rundown of the venue’s offerings, complete with a membership card.
Photo: Nadia Chaudhury/BizBash
To celebrate its festive “Electric Holiday” windows and Disney partnership, Barneys fashioned a weighty invite with LED lights in four different colors that illuminated the double-mirrored glass to create an infinity effect.
To celebrate its festive “Electric Holiday” windows and Disney partnership, Barneys fashioned a weighty invite with LED lights in four different colors that illuminated the double-mirrored glass to create an infinity effect.
Photo: Nadia Chaudhury/BizBash
For his spring 2013 Burberry Prorsum show, designer Christopher Bailey celebrated the skyline of London—both the brand’s home base and where it stages its shows—by recreating it in laser-cut pop-up form.
For his spring 2013 Burberry Prorsum show, designer Christopher Bailey celebrated the skyline of London—both the brand’s home base and where it stages its shows—by recreating it in laser-cut pop-up form.
Photo: Nadia Chaudhury/BizBash
Designed in-house, the multidimensional accordion-style invitation for Liberty’s “Christmas in July” preview was inspired by a trip to the London Transport Museum; each vignette was a train platform that would start your journey aboard “The Liberty Express.”
Designed in-house, the multidimensional accordion-style invitation for Liberty’s “Christmas in July” preview was inspired by a trip to the London Transport Museum; each vignette was a train platform that would start your journey aboard “The Liberty Express.”
Photo: Nadia Chaudhury/BizBash
Spotify House’s Bose Soundbooth
Spotify House’s Bose Soundbooth

Users entered the Bose Southbooth, covered in mirrors and disco balls, and chose a single song to add to the official Spotify SXSW playlist.

Photo: Nadia Chaudhury/BizBash
Perhaps the most raved-about component of the block party was a pool that producers built on the sidewalk. Model and brand ambassador Chanel Iman was on hand to interact with guests.
Perhaps the most raved-about component of the block party was a pool that producers built on the sidewalk. Model and brand ambassador Chanel Iman was on hand to interact with guests.
Photo: Sara Jaye Weiss
TEDActive offered a place for attendees to sit and be still, under open domes strung with thought-provoking hand-written signs.
TEDActive offered a place for attendees to sit and be still, under open domes strung with thought-provoking hand-written signs.
Photo: Marla Aufmuth/TED
The custom-built pop-up theater at TED was back for its second year. The space, from architect David Rockwell, was reassembled from thousands of laser-cut pieces.
The custom-built pop-up theater at TED was back for its second year. The space, from architect David Rockwell, was reassembled from thousands of laser-cut pieces.
Photo: Ryan Lash/TED
After getting sneak peaks of the day’s talks, visual artist Derek Cascio worked overnight to draw massive black and white murals of those themes onto the walls of the convention center with a dry-erase tool known as IdeaPaint. Then attendees added their own layers as the sessions got underway.
After getting sneak peaks of the day’s talks, visual artist Derek Cascio worked overnight to draw massive black and white murals of those themes onto the walls of the convention center with a dry-erase tool known as IdeaPaint. Then attendees added their own layers as the sessions got underway.
Photo: Ryan Lash/TED
Attendees at TED explored the Osmo by Loop.pH, a map of more than 3,000 stars and planets etched into a membrane.
Attendees at TED explored the Osmo by Loop.pH, a map of more than 3,000 stars and planets etched into a membrane.
Photo: Ryan Lash/TED
TEDActive attendees seeking a break from the week’s activities—as well as a chance to reflect on the conference's hallmark 'Ideas Worth Spreading'—could find downtime in a tranquil meditation room, where a lounge setup mimicked a campfire setting.
TEDActive attendees seeking a break from the week’s activities—as well as a chance to reflect on the conference's hallmark "Ideas Worth Spreading"—could find downtime in a tranquil meditation room, where a lounge setup mimicked a campfire setting.
Photo: Marla Aufmuth/TED
TEDActive hosts Kelly Stoetzel and Jay Herratti warmed up the crowd with a Truth or Dare wheel in keeping with this year's conference theme. Attendees could spin the wheel and land on truth or dare, or win a prize.
TEDActive hosts Kelly Stoetzel and Jay Herratti warmed up the crowd with a Truth or Dare wheel in keeping with this year's conference theme. Attendees could spin the wheel and land on truth or dare, or win a prize.
Photo: Marla Aufmuth/TED
In keeping with TED2015’s theme Truth and Dare, the Truth Booth offered different daily activities curated by TEDActive’s resident so-called 'Truth Fairies.'
In keeping with TED2015’s theme Truth and Dare, the Truth Booth offered different daily activities curated by TEDActive’s resident so-called "Truth Fairies."
Photo: Marla Aufmuth/TED
Catering at TEDActive included deconstructed takes on bloody Marys served in shot glasses.
Catering at TEDActive included deconstructed takes on bloody Marys served in shot glasses.
Photo: Marla Aufmuth/TED
TED attendees used headsets to experience virtual reality, one of the hottest topics on the tech radar.
TED attendees used headsets to experience virtual reality, one of the hottest topics on the tech radar.
Photo: Ryan Lash/TED
TED Social Spaces included the beanbag seating—which has become a trademark of the conference—that encouraged creative thinking in a nontraditional, unstuffy environment.
TED Social Spaces included the beanbag seating—which has become a trademark of the conference—that encouraged creative thinking in a nontraditional, unstuffy environment.
Photo: Ryan Lash/TED
Out-of-the-ordinary activities and experiences within TED's Social Spaces included the Harmonograph Swingset, a modern-day, hand-crafted timber swing that played off a 19th-century invention that recorded harmonic frequencies as visual art.
Out-of-the-ordinary activities and experiences within TED's Social Spaces included the Harmonograph Swingset, a modern-day, hand-crafted timber swing that played off a 19th-century invention that recorded harmonic frequencies as visual art.
Photo: Ryan Lash/TED
The TED conferences encourage movement whenever possible, keeping attendees active and engaged, rather than passive.
The TED conferences encourage movement whenever possible, keeping attendees active and engaged, rather than passive.
Photo: Ryan Lash/TED
Attendees were encouraged to stay hydrated in an eco-friendly way at a refilling station.
Attendees were encouraged to stay hydrated in an eco-friendly way at a refilling station.
Photo: Ryan Lash/TED
Oversize letters on both vertical and horizontal planes provided clean graphic decor at TED's Social Spaces.
Oversize letters on both vertical and horizontal planes provided clean graphic decor at TED's Social Spaces.
Photo: Ryan Lash/TED
Lollipop-style signage clearly lead the way to the TEDxChange dinner.
Lollipop-style signage clearly lead the way to the TEDxChange dinner.
Photo: Marla Aufmuth/TED
Thought-provoking social media prompts covered coffee cups served at TED's Social Spaces.
Thought-provoking social media prompts covered coffee cups served at TED's Social Spaces.
Photo: Ryan Lash/TED
Messages regarding public health decorated raw wooden furnishings and decor within TED's Social Spaces.
Messages regarding public health decorated raw wooden furnishings and decor within TED's Social Spaces.
Photo: Ryan Lash/TED
Guests snacked on an elegant presentation of oysters at the TED Prize dinner reception on March 17.
Guests snacked on an elegant presentation of oysters at the TED Prize dinner reception on March 17.
Photo: Ryan Lash/TED
Warby Parker's Bocce Social
Warby Parker's Bocce Social
In July, suddenly ubiquitous eyewear brand Warby Parker hosted a pop-up "bocce social" in Chicago's Wicker Park neighborhood. Open to everyone 21 years old and over, the activation included a grassy bocce court, live performances from DJ Dan Maloney and the Record Low, and wheelbarrows filled with Goose Island Beer and picnic snacks. Servers circulated the area holding trays of the brands' sunglasses for locals to test out, and there was also a pop-up shop on-site.
Photo: Cory Dewald
At EMC World in Las Vegas in May 2015, LMG created a four-sided cube composed of more than 500 LED tiles.
At EMC World in Las Vegas in May 2015, LMG created a four-sided cube composed of more than 500 LED tiles.
Photo: Courtesy of Les Goldberg
Equinox gyms host group workouts that can take place over the course of an hour or several weeks.
Equinox gyms host group workouts that can take place over the course of an hour or several weeks.
Photo: Courtesy of Equinox
'Entertainment Weekly' Pre-Emmy Party
'Entertainment Weekly' Pre-Emmy Party

Entertainment Weekly hosted its annual pre-Emmy party on September 16 at Nightingale Plaza in Los Angeles. Event Eleven produced the event, which included a slow-motion video booth with vintage television sets as a backdrop.

Photo: Line 8 Photography
Photocheck In2
Photo: Erika Goldring
TED chief Chris Anderson speaking at TEDGlobal 2010.
TED chief Chris Anderson speaking at TEDGlobal 2010.
Photo: James Duncan Davidson/TED
Array by StudioBooth
Array by StudioBooth

The 10-camera Array from StudioBooth captures one moment from multiple angles to create dynamic 3-D gifs. It’s easy to set up and fits in a 10- by 10-foot space. The gifs can be shared immediately on social networks and via email.

Photo: Taylor McIntyre/BizBash
Holiday Gift Sets From Kiehl’s
Holiday Gift Sets From Kiehl’s

Kiehl’s teamed up with Brooklyn-based artist, product designer, and animator Jeremyville for its new holiday gift sets ($30). The festive packages feature classic products from the beauty brand, including cleanser, facial cream, hand salve, and lip balm. Kiehl’s can also create custom gift sets with mix-and-match items (with a minimum of two and a maximum of five products).

Photo: Taylor McIntyre/BizBash
Candy Table From Bounce
Candy Table From Bounce

Englewood Cliffs, New Jersey-based entertainment provider Bounce Music and Entertainment recently debuted “The Coolest Most Amazing New York Candy Table in the Whole Word!” The custom New York City-theme tablescape features eight branding opportunities on the subway tiles, in addition to interactive branding or animation on the screens in mini Times Square. An attendant is also available to hand out customized candy bags to guests.

Photo: Taylor McIntyre/BizBash
Vogue Booth From Coco Events
Vogue Booth From Coco Events

Inspired by the fashion magazine’s futuristic light tunnel-style photo booth at the Met Gala, which was held in May in New York, Coco Events allows guests to strike a pose and rock out to music during their photo session. The booth is approximately 8 feet deep and 6 feet wide, and rents for as many as five hours for $2,500. Guests receive a print and video via email.

Photo: Taylor McIntyre/BizBash
Nail Printing Events
Nail Printing Events

Using a special polish and printing process, Nail Printing Events creates custom nail art, including emojis, logos, and even selfies. The designs are printed directly onto guests’ nails and can be removed with nail polish remover.

Photo: Taylor McIntyre/BizBash
Nitrogen Popcorn From Franco Vitella Catered Affairs
Nitrogen Popcorn From Franco Vitella Catered Affairs

Franco Vitella Catered Affairs served up “dragon’s breath” popcorn made with liquid nitrogen. Flavored popcorn is tossed with and frozen by liquid nitrogen and then when the ice-cold popcorn is warmed up (thanks to body heat), clouds of cold air are released through guests’ mouth and nose.

Photo: Taylor McIntyre/BizBash
360-Degree Photo Booth From Pixperience
360-Degree Photo Booth From Pixperience

This multi-camera photo experience from Pixperience surrounds guests, taking photos from 360-degree angles simultaneously and stitching them together to make the moment appear to rotate in space. Guests can share the image on Facebook, Twitter, and Instagram. The setup can also be fully customized to match an event’s branding and theme.

Photo: Taylor McIntyre/BizBash
Selfie Cookies From Selffee
Selfie Cookies From Selffee

Selffee’s technology uses edible food coloring to print directly onto coffee, cold drinks, cupcakes, cookies, and more. After guests take a selfie, their high-quality image is printed on the treat and is available to eat almost immediately. Selffee is available in the New York City area for social or corporate events.

Photo: Taylor McIntyre/BizBash
The Kind Spirits
The Kind Spirits

Mixologist Jason Kindness offers boozy teambuilding activities such as Mixology 101, in which teams create an original cocktail in 10 minutes and then present it to judges. In addition, his Newport, Rhode Island-based company also provides cocktail-making lessons for groups, as well as serving private events. Plus, the Kind Spirits offers cocktail consulting services to venues.

Photo: Michele Laufik/BizBash
Bar Club’s Bar Rental
Bar Club’s Bar Rental

In addition to professional bartending services, New York-based cocktail caterer Bar Club also provides a handcrafted mobile bar that’s customizable to any space and is available for rent alone or with accompanying staff.

Photo: Taylor McIntyre/BizBash
Experts suggest planners track their event's hashtag to see how it is being used on social media, who is sharing it, and also whether users are creating unofficial hashtags when talking about the event.
Experts suggest planners track their event's hashtag to see how it is being used on social media, who is sharing it, and also whether users are creating unofficial hashtags when talking about the event.
Photo: Elizabeth Renfrow for BizBash
"If You See Something, Say Something" Digital Billboard
'If You See Something, Say Something' Digital Billboard

The Metropolitan Transportation Authority partnered with Arcade Creative Group to design a digital billboard for public transportation board's security awareness campaign on New Year's Eve and New Year's Day in Times Square. Selfies from attendees who posted to social media with the hashtag #KeepNYSafe appeared for 15 seconds at a time on the LED billboard, which was one block long and featured the campaign's yellow border.

Photo: Courtesy of Arcade Creative Group
The event was the largest single-day Pandora event in the brand's history.
The event was the largest single-day Pandora event in the brand's history.
Photo: Vero Image
Pandora showcased its logo on the Microsoft Square LED screens. The music-streaming service also set up two 10-foot branded helium spheres and two balloon strands more than 150 feet long and 40 feet high.
Pandora showcased its logo on the Microsoft Square LED screens. The music-streaming service also set up two 10-foot branded helium spheres and two balloon strands more than 150 feet long and 40 feet high.
Photo: Vero Image
The event space also included a 20- by 60-foot shade lounge with natural wood picnic tables and custom tabletops, six seating vignettes, and food stations offering the likes of sliders, hot dogs, Italian ice, and popcorn.
The event space also included a 20- by 60-foot shade lounge with natural wood picnic tables and custom tabletops, six seating vignettes, and food stations offering the likes of sliders, hot dogs, Italian ice, and popcorn.
Photo: Vero Image
Pandora’s presence dominated the street with two massive, internally lit inflatables, including a 15-foot thumb's-up icon.
Pandora’s presence dominated the street with two massive, internally lit inflatables, including a 15-foot thumb's-up icon.
Photo: Vero Image
A second inflatable took the form of a 20-foot Summer Crush branded sun.
A second inflatable took the form of a 20-foot Summer Crush branded sun.
Photo: Vero Image
The Chevron activation featured a backlit mini gas station with custom-designed gas pumps that distributed water into branded bottles.
The Chevron activation featured a backlit mini gas station with custom-designed gas pumps that distributed water into branded bottles.
Photo: Vero Image
Guests were able to fill up at the watering station or from one of the co-branded water towers brought in due to the weekend's scorching 100-degree weather.
Guests were able to fill up at the watering station or from one of the co-branded water towers brought in due to the weekend's scorching 100-degree weather.
Photo: Vero Image
The black and yellow L’Oreal Paris activation was inspired by the packaging of the beauty brand's new product and featured a mascara beauty station on one side with a step-and-repeat mirrored wall with brand messaging phrases for selfies. After guests touched up, they could make 15-second commercial-like videos on the other side of the activation for social sharing.
The black and yellow L’Oreal Paris activation was inspired by the packaging of the beauty brand's new product and featured a mascara beauty station on one side with a step-and-repeat mirrored wall with brand messaging phrases for selfies. After guests touched up, they could make 15-second commercial-like videos on the other side of the activation for social sharing.
Photo: Vero Image
Asics America's presence was focused on the launch of a new shoe and was anchored by a 30- by 12-foot inflatable custom bungee run, branded with campaign messaging. Guests suited up in harnesses, racing to get as far as they could away from the starting point to set their markers for the greatest distance before being flung back by the bungee cord. Guests each picked up a branded T-shirt and shoelaces at the end.
Asics America's presence was focused on the launch of a new shoe and was anchored by a 30- by 12-foot inflatable custom bungee run, branded with campaign messaging. Guests suited up in harnesses, racing to get as far as they could away from the starting point to set their markers for the greatest distance before being flung back by the bungee cord. Guests each picked up a branded T-shirt and shoelaces at the end.
Photo: Vero Image
Dell’s activation included a picture frame wall with embedded tablets, computers, and screens to highlight products and show off brand videos. A custom table with 10 Dell laptops anchored the activation, which also had a live social media feed, giant Connect Four-style game, and oversize Jenga. Blinking Dell LED clip lights as giveaways illuminated the evening performances.
Dell’s activation included a picture frame wall with embedded tablets, computers, and screens to highlight products and show off brand videos. A custom table with 10 Dell laptops anchored the activation, which also had a live social media feed, giant Connect Four-style game, and oversize Jenga. Blinking Dell LED clip lights as giveaways illuminated the evening performances.
Photo: Vero Image
Starbucks offered samples of its latest Frappuccino flavors over ice in custom cups bearing the Bring the Fun campaign imagery.
Starbucks offered samples of its latest Frappuccino flavors over ice in custom cups bearing the Bring the Fun campaign imagery.
Photo: Vero Image
Blue velvet Louis XVI ottomans offered a pop of color and a luxurious seating option among the eclectic furnishings. 'I wanted this one to feel a little haphazard,' said Todd Events owner and chief creative officer Todd Fiscus, who designed the event. He said he chose elements that were 'whimsical and fun.'
Blue velvet Louis XVI ottomans offered a pop of color and a luxurious seating option among the eclectic furnishings. "I wanted this one to feel a little haphazard," said Todd Events owner and chief creative officer Todd Fiscus, who designed the event. He said he chose elements that were "whimsical and fun."
Photo: Roderick Peña
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