Scion at the New York International Auto Show

In the Scion area, attendees could get cards to play interactive games.
Photo: Nadia Chaudhury/BizBash

At the World Petroleum Conference, Control Group used Microsoft’s Kinect motion-sensing cameras with multiple zones of interaction. As an attendee got closer to the 12- by 80-foot display, that movement activated different pieces of content on the screens.
Photo: Courtesy of Control Group