Content/Social Media

American Idol winner Phillip Phillips headlined the evening, performing in front of a video wall displaying live, animated social media impressions. During the event, the tracker noted that more than 16 million people were reached.

The History Factory created a company history exhibit for UniGroup, which owns moving companies United Van Lines and Mayflower Transit, at its corporate headquarters in Missouri.

Monitors behind the Social Media Hub's front desk display the volume of tweets over time, a leaderboard of the most active people tweeting with the event hashtags, photos shared on Twitter and Instagram, a word cloud of trending topics, and more.

For attendees without a smartphone, Cisco provided a camera mounted in a stationary column with the capability to take pictures and post them to Facebook or Twitter accounts or email to attendees.