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It's a party

June 25, 2013
Freestanding chalkboard signs set up outside the Tobacco Warehouse in Brooklyn Bridge Park helped guests find their way to the open-air venue.
Freestanding chalkboard signs set up outside the Tobacco Warehouse in Brooklyn Bridge Park helped guests find their way to the open-air venue.
Photo: Nilaya Sabnis
In keeping with the event's modern farmhouse theme, a custom structure made from wood pallets—branded with an illuminated Target logo and statistics from Feed—was erected at the entrance to the outdoor bash.
In keeping with the event's modern farmhouse theme, a custom structure made from wood pallets—branded with an illuminated Target logo and statistics from Feed—was erected at the entrance to the outdoor bash.
Photo: Nilaya Sabnis
Chalkboard menus placed near the bar areas displayed the cocktail hour offerings, which included locally brewed beer from Brooklyn Brewery and wine on tap from Manhattan's City Winery.
Chalkboard menus placed near the bar areas displayed the cocktail hour offerings, which included locally brewed beer from Brooklyn Brewery and wine on tap from Manhattan's City Winery.
Photo: Nilaya Sabnis
Waitstaff dressed in Feed-branded aprons and T-shirts served hors d'oeuvres like beet tartare (pictured), deviled eggs topped with bacon, pickled oysters, and tiny cannolis stuffed with wild mushroom puree.
Waitstaff dressed in Feed-branded aprons and T-shirts served hors d'oeuvres like beet tartare (pictured), deviled eggs topped with bacon, pickled oysters, and tiny cannolis stuffed with wild mushroom puree.
Photo: Nilaya Sabnis
Guests could also help themselves to boxes filled with crudités and jars of ranch dressing, which were placed atop wooden barrels.
Guests could also help themselves to boxes filled with crudités and jars of ranch dressing, which were placed atop wooden barrels.
Photo: Nilaya Sabnis
Jazz band Baby Soda entertained the crowd during cocktail hour, playing from a custom wooden stage strung with circus lights.
Jazz band Baby Soda entertained the crowd during cocktail hour, playing from a custom wooden stage strung with circus lights.
Photo: Nilaya Sabnis
A lounge area included chairs and a coffee table crafted from wood pallets. Pillows and blankets from the Feed U.S.A. collection completed the look.
A lounge area included chairs and a coffee table crafted from wood pallets. Pillows and blankets from the Feed U.S.A. collection completed the look.
Photo: Nilaya Sabnis
Guests could shop the collection of stationery, apparel, home accessories, and more at a Feed U.S.A. for Target pop-up store housed inside a structure composed of wood pallets.
Guests could shop the collection of stationery, apparel, home accessories, and more at a Feed U.S.A. for Target pop-up store housed inside a structure composed of wood pallets.
Photo: Nilaya Sabnis
Behind the cash registers in the pop-up store was a branded wall that displayed a crafty version of the Target logo rendered in red string.
Behind the cash registers in the pop-up store was a branded wall that displayed a crafty version of the Target logo rendered in red string.
Photo: Nilaya Sabnis
Inside the dinner space, the Americana aesthetic of the collection translated to the event decor and the low-key, relaxed vibe. As a party favor, each guest received a burlap tote bag from the line.
Inside the dinner space, the Americana aesthetic of the collection translated to the event decor and the low-key, relaxed vibe. As a party favor, each guest received a burlap tote bag from the line.
Photo: Nilaya Sabnis
On the wooden farm tables, Hatch Creative Studio punctuated wheatgrass flats with wheat stocks and red Mason jars holding candles. Custom red bandannas printed with event details served as napkins, and family-style bowls of pickled beet, wheat berry, and kale salads sat atop platforms made from tree trunks.
On the wooden farm tables, Hatch Creative Studio punctuated wheatgrass flats with wheat stocks and red Mason jars holding candles. Custom red bandannas printed with event details served as napkins, and family-style bowls of pickled beet, wheat berry, and kale salads sat atop platforms made from tree trunks.
Photo: Nilaya Sabnis
The backs of the letterpress-printed Kraft paper menus encouraged guests to take photos of their tablemates and share them on social media with the hashtag #FeedUSA.
The backs of the letterpress-printed Kraft paper menus encouraged guests to take photos of their tablemates and share them on social media with the hashtag #FeedUSA.
Photo: Nilaya Sabnis
Guests were also encouraged to tweet their support for the cause. Directions for accessing a dedicated Wi-Fi account were displayed on printed cards interspersed throughout the centerpieces.
Guests were also encouraged to tweet their support for the cause. Directions for accessing a dedicated Wi-Fi account were displayed on printed cards interspersed throughout the centerpieces.
Photo: Nilaya Sabnis
The lighting fixtures above the bar in the dinner tent were crafted from Feed U.S.A. for Target plates and cups.
The lighting fixtures above the bar in the dinner tent were crafted from Feed U.S.A. for Target plates and cups.
Photo: Nilaya Sabnis
A family-style feast of grilled tile fish, vegan lasagna, and leg of lamb emphasized the event's casual atmosphere. Locally sourced dinner ingredients came from Katchkie Farm, a 60-acre organic farm owned by catering company Great Performances. For dessert, guests enjoyed treats from Brooklyn bakeries including One Girl Cookies and CakeBites NYC.
A family-style feast of grilled tile fish, vegan lasagna, and leg of lamb emphasized the event's casual atmosphere. Locally sourced dinner ingredients came from Katchkie Farm, a 60-acre organic farm owned by catering company Great Performances. For dessert, guests enjoyed treats from Brooklyn bakeries including One Girl Cookies and CakeBites NYC.
Photo: Nilaya Sabnis
American Idol winner Phillip Phillips headlined the evening, performing in front of a video wall displaying live, animated social media impressions. During the event, the tracker noted that more than 16 million people were reached.
American Idol winner Phillip Phillips headlined the evening, performing in front of a video wall displaying live, animated social media impressions. During the event, the tracker noted that more than 16 million people were reached.
Photo: Nilaya Sabnis
Denise Bestman, the young girl from Staten Island who sang Adele’s “Rolling in the Deep” in a memorable Target commercial from 2012, gave a surprise performance of Alicia Keys’s “Empire State of Mind” during dinner.
Denise Bestman, the young girl from Staten Island who sang Adele’s “Rolling in the Deep” in a memorable Target commercial from 2012, gave a surprise performance of Alicia Keys’s “Empire State of Mind” during dinner.
Photo: Nilaya Sabnis
Paper bag luminarias—stamped with the event's hashtag—lined the pathways as guests exited the event at the end of the night.
Paper bag luminarias—stamped with the event's hashtag—lined the pathways as guests exited the event at the end of the night.
Photo: Nilaya Sabnis
1. Radisson Blu Warwick Hotel Philadelphia
1. Radisson Blu Warwick Hotel Philadelphia

Following a $20 million renovation and reflagging, the Radisson Blu Warwick Hotel Philadelphia hotel took over the former Radisson Plaza—Warwick Hotel Philadelphia in October. The space maintains its historic charm and heritage while offering an updated, contemporary style. Plans to upgrade the meeting rooms are currently being scheduled for early 2014. When complete, the hotel will offer more than 17,000 square feet of meeting and event space. With a grand ballroom and 10 event rooms, the property will accommodate gatherings for as many as 400 guests.

Photo: Courtesy of Radisson Blu Warwick Hotel Philadelphia
2. Ashton Cigar Bar
2. Ashton Cigar Bar

Located in upscale Rittenhouse Square, Ashton Cigar Bar opened in September. The elegant space includes an 18-seat marble-topped bar as well as leather chairs and couches. Guests can sample 200 varieties of cigars as well as a wide selection of alcohol, including 200 whiskies, 300 spirits, six draught beers, 20 bottled beers, 20 specialty cocktails, and 50 wines. The 2,850-square-foot space includes seating for 81; the venue accommodates as many as 115 guests total. The space also includes two flat-screen TVs with cable and DVD hookups.

Photo: Courtesy of Ashton Cigar Bar
3. Garces Trading Company
3. Garces Trading Company

Helmed by Iron Chef Jose Garces, Garces Trading Company originally opened in February 2010. In September, the restaurant replaced its retail section with a full-service bar. In addition to its Italian menu, the European café-style venue features a popular olive oil sampling bar as well as a hand-pulled mozzarella bar and a made-to-order paella station. A large, open floor plan creates a cohesive environment for 100 seated guests or 130 for a reception.

Photo: Fannie Allie
4. Boot & Saddle
4. Boot & Saddle

A well-known South Philadelphia landmark, Boot & Saddle reopened in September after a renovation. The rustic venue includes some of the original decor, including a tin ceiling and hardwood floors, plus new elements like cowboy-theme wall murals. The 2,000-square-foot space features a back room with a performance stage that accommodates 150 guests, and the bar/restaurant area seats 60 guests or holds 100 for receptions. Boot & Saddle can host events with live music and offers an array of audiovisual capabilities. The menu offers a selection of elevated comfort food.

Photo: Shane MacCauley
5. Fly School Circus Arts
5. Fly School Circus Arts

Fly School Circus Arts moved to a new home in Olde Kensington in late September, where it will be open seasonally from April through November. The trapeze is ideal for teambuilding and outings for groups of as many as 10 people. The entire 2,000-square-foot outdoor space can be used for corporate events and large parties, and trapeze artists and other circus-related performers can be on hand to showcase their skills.

Photo: Courtesy of Fly School Circus Arts
6. Headhouse Crab & Oyster Company
6. Headhouse Crab & Oyster Company

Chef Mike Stollenwerk opened Headhouse Crab & Oyster Company in October. The cuisine puts a modern spin on traditional seafood dishes, complete with a dedicated raw bar that serves fresh oysters and a bar menu with local microbrews and spirits. The 4,000-square-foot space can host small, private meetings as well as large events. Planners can take advantage of the restaurant's projector screen, P.A. system, and 10 flat screen TVs as needed.

Photo: Erin Pugh
7. Performance Garage
7. Performance Garage

Originally a horse stable, Performance Garage transformed the 6,000-square-foot building into a versatile performance studio in 2002. In October, the venue opened its doors for private events. The space features high ceilings, large windows, and solid mahogany carriage-style doors that open to the street. Part of Avenue of the Arts North, Performance Garage consists of a 120-seat theater, a studio, and a lobby; it accommodates 200 guests. Groups have access to theatrical lighting, a surround-sound system, and projector capabilities, and an in-house technical director is available to assist with production needs.

Photo: Judy Williams
8. Howl at the Moon
8. Howl at the Moon

A nationwide chain, Howl at the Moon opened a Philadelphia outpost in October. The dueling piano bar features two fully stocked bars and seats 125 guests or holds 350 people for receptions. The eclectic menu puts a twist on bar food and includes draft and bottled beers, signature drinks, and local craft brews. The vibe in the high-energy establishment focuses on interactive entertainment, making it ideal for teambuilding outings and events of all sizes including reserved tables, semiprivate events, or full buyouts. Audiovisual capabilities, including lighting and sound systems, are available. The venue can create specialty cocktails for a groups, and the staff can even write a customized song specific to any event.

Photo: Nathaniel Dodson
9. Home2 Suites by Hilton Philadelphia Convention Center
9. Home2 Suites by Hilton Philadelphia Convention Center

Home2 Suites by Hilton Philadelphia Convention Center opened in August and includes 248 studio and one-bedroom suites, and it the brand's largest property to date. The hip and humble hotel offers complimentary amenities like continental breakfast, high-speed Wi-Fi, and printing. While the hotel does not offer dedicated meeting space, it is located directly across the street from the main entrance to the Philadelphia Convention Center, making the all-suites property ideal for breakouts and small gatherings.

Photo: Courtesy of Home2Suites by Hilton
10. Headhunters Hair Design
10. Headhunters Hair Design

Located in the up-and-coming neighborhood of East Passyunk, Headhunters Hair Design completed a full renovation in August. The 1,000-square-foot salon offers a modern yet tranquil atmosphere for hosting receptions, after-work mixers, small workshops, girls' nights out, and parties for 50 people. The stylists specialize in beauty treatments including hair, makeup, Novalash, massages, and spray tanning. Planners can bring in outside food and catering from the more than 30 restaurants in the surrounding area.

Photo: Courtesy of Headhunters Hair Design
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