Fox Upfront Party

Fox also brought back the illuminated balloons it had last year, using the inflatables printed with the names of shows to guide guests through the dark.
Photo: André Maier Photography

Guests could release their balloons into a giant Jerry can-shaped netting structure. The concept was designed to allow people to visualize their donations in a whimsical way.
Photo: Courtesy of Charity:Water

The event had a balloon raffle pop this year. Models in body paint sold balloons for $20, $50, and $100. Each balloon had a number inside that corresponded to a prize.
Photo: James Kachan for Arash Moallemi