
During the opening press presentation, guests were seated under a colorful installation of suspended umbrellas created by BMF Media.
Photo: Courtesy of La Roche-Posay

The eye-catching umbrellas, which were printed with the La Roche-Posay and SOS-Save Our Skin logos, were left in place over the course of the two-day promotion, helping to draw in passersby.
Photo: Courtesy of La Roche-Posay

The stationary breakfast spread at the press presentation included on-theme options, like organic French yogurt served in Anthelios-branded sunscreen tubes and tea sandwiches in the shape of umbrellas.
Photo: Courtesy of La Roche-Posay

Guests could also help themselves to French toast bites, served with pipettes of maple syrup.
Photo: Lauren Matthews/BizBash

Mini Poptarts with orange-flavored frosting were presented on a vintage toaster.
Photo: Lauren Matthews/BizBash

Visitors could opt to have their skin checked by a board-certified dermatologist inside a tented area or purchase Anthelios products at the on-site pop-up shop (pictured).
Photo: Courtesy of La Roche-Posay