Diet Pepsi Refresh Studio

Jonathan Adler designed a custom logo for Diet Pepsi's event and used 14,000 of the beverage brand's cans to create a set that included runway and bench seating.
Photo: Gustavo Caballero/Getty Images for Diet Pepsi

Fortrex constructed the runway over the Raleigh's pool.
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Set designer Shona Heath helped create the look of the show, which included a 50-foot runway covered in a hand-painted canvas inspired by the Cotillion Room's wall paneling. To recreate an authentic Parisian haute couture experience, the producers also hung 20 chandeliers at varying heights from the ceiling.
Photo: Joe Schildhorn/BFA

Climbers from Boston Rock Gym walked straight down the building's 24-story facade. Models also came from Maggie Inc.
Photo: Brian Snyder/Reuters