Mercedes-Benz’s Arty Festival
Mercedes-Benz’s “Transmission L.A.: A.V. Club” multimedia festival didn’t integrate branding if it didn’t feel organic to the space.
Photo: Courtesy of Mercedez-Benz USA
Mercedes-Benz’s Arty Festival
Mercedes-Benz’s “Transmission L.A.: A.V. Club” multimedia festival didn’t integrate branding if it didn’t feel organic to the space.
Photo: Courtesy of Mercedes-Benz USA
Samsung made a splash with a booth that gizmodo.com called the best of C.E.S. It felt "like you were in a Disney Tomorrowland funhouse stuffed with the toys of the future that you can play with today," wrote editor Roberto Baldwin.
Photo: Jacob Kepler for BizBash
Disney Interactive Studios Exhibit 2010
Disney Interactive Studios contracted Greco Decor for art direction and booth production for its exhibit in 2010 and a striking, larger-then-life structure called attention to Disney's title Tron: Evolution. Built as a series of illuminated letters spelling out "Tron," the platform included gaming consoles and stood next to a full-size lightcycle model.
Photo: Nadine Froger Photography
The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.
Photo: Line 8 Photography
