Things tend to get messy at food festivals, tastings, and other events with lots of grub, so Delta provided toothpicks, hand wipes, and mints at the 2010 New York City Wine & Food Festival, a smart way to get the brand in front of attendees.
At the FN C.E.O. Summit in Miami, guests could charge their smartphones in a luxe lounge—a stylish, discreet solution to manage the task that everyone wants as a convenience at events. The centerpieces during the education sessions were framed instructions on how to reference the summit on social media and log on to the hotel's Wi-Fi network.
MSNBC also had a flip-flop station at its White House Correspondents' Association Dinner after-party, providing relief for folks who had been on their feet all evening.
More than 80,000 people traveled to a remote 700-acre farm in Tennessee June 7 to 10 for the Bonnaroo Music & Arts Festival. Knowing the attendees would be outside day and night listening music on multiple stages, brands such as Garnier Fructis provided practical services such as free hair-washing and styling in a 40- by 40-foot air-conditioned tent.
Guests arriving at USA Network's event atop the High Line in New York last summer found a receiving line of umbrella-wielding staffers, who provided shelter all the way to the entrance of the covered bash.
When the weather unexpectedly turned sour at South by Southwest this year, ponchos from Warner Brothers served as protection from the rain as well as an opportunity to promote CW television series Arrow.
Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with flat tires and dead batteries.
Benefiting Epilepsy Toronto, the BuskerBall kicked off the Scotiabank BuskerFest, which runs through Sunday throughout the Yonge Downtown neighborhood in Toronto. The Tuesday-night event at the Mattamy Athletic Centre featured avant garde performers such as the "CandyMan" (pictured). With a slick, plastic aesthetic—and surreal contact lenses to complete his look—the performer greeted guests by giving them lollipops from the concession box he carried. He moved slowly, with motions that recalled a living doll.
To introduce consumers to its new Paceman model, Mini teamed up with UrbanDaddy to provide concierge and chauffeur services in four major cities during the month of August. The event tour, dubbed Mini Night Out, kicked off in Chicago during Lollapalooza and traveled to San Francisco before hitting Miami August 16 and 17. Central to the initiative is the nightlife "adventure" curated by UrbanDaddy editors, which takes guests on a tour of local hot spots where exclusive menus and offerings are provided.
On August 12, Sears showcased its back-to-school denim selection at the Jean Scene Experience in New York's Central Park. Since Sears has 1,000 styles of jeans, the event's decor included a giant mock-up of the number 1,000, made out of shelves filled with jeans. LDC Design handled production.
