3. Revere Beach Sandsculpting Festival
#6 Parade, Walk, Festival & Holiday Event
The largest of its kind on the East Coast, the Revere Beach Sandsculpting Festival brings 500,000 sand castle enthusiasts to Revere Beach each summer. Next: July 12-15, 2012
The largest of its kind on the East Coast, the Revere Beach Sandsculpting Festival brings 500,000 sand castle enthusiasts to Revere Beach each summer. Next: July 12-15, 2012
Photo: Jennifer Cimino
2. Life is Good Festival
#3 Music Event (new to the list)
Last year, the Life is Good Festival brought 20,000 people to Canton’s Prowse Farm and raised more than $1 million for charity. Next: September 22-23, 2012.
Last year, the Life is Good Festival brought 20,000 people to Canton’s Prowse Farm and raised more than $1 million for charity. Next: September 22-23, 2012.
Photo: Courtesy of Life Is Good
Last fall, Tori Spelling and J.C. Penney celebrated the launch of Spelling's line for kids, Little Maven, at a family-friendly event at the Hotel Bel-Air in Los Angeles. Banners strung between treelike posts decorated the outdoor area.
Photo: Michael Simon/StarTraks
Museum of Modern Art's Party in the Garden
At MoMA's Party in the Garden in April, the arrivals backdrop—featuring the Cartier and MoMA logos rendered in neon and marquee lights—echoed the dense arrangements of tropical greenery found inside the dinner space.
Photo: Nadia Chaudhury/BizBash
BET Pre
At the annual BET Pre pre-award dinner at Milk Studios on July 7, Andre Wells's production and design included vibrant watercolors, peacocks, and an overall ethereal look and feel. At the cocktail reception, Wells's team used tones of red, butter, fuschia, purple, teal, green, navy, and midnight blue to create a vivid look. Club sofas, ottomans, and circle chairs from Revelry were all done in the vibrant tones. A live Twitter wall showed guests interacting on social media.
Photo: Davide De Pas
The Engage!13 luxury-wedding business summit in June gave out custom journals with vintage key-shaped USBs containing the full attendee contact list and the partner listing. Wedding strategy consulting firm Engaging Concepts planned the June event at the Inn on Biltmore Estate in Asheville, North Carolina.
Photo: Jermie Barlow
