In keeping with the event's modern farmhouse theme, a custom structure made from wood pallets—branded with an illuminated Target logo and statistics from Feed—was erected at the entrance to the outdoor bash.
Photo: Nilaya Sabnis
The cheery storefront appeared to be a new French bread and pastry outlet but was actually a pop-up activation for Grey Goose.
Photo: Karen Fuchs
The treats, made by Brooklyn bakery Bien Cuit, were available to passersby for free.
Photo: Merlin Ural/BizBash
Abundant displays of breads, pastries, and shafts of wheat created a rustic decor.
Photo: Merlin Ural/BizBash
Grey Goose cellar master François Thibault led tastings of the vodka in the "field to table" experience for invited guests.
Photo: Andrew H. Walker/Getty Images for GREY GOOSE
Bartenders at the basement speakeasy served custom Grey Goose vodka martinis, inviting guests to choose bitters and garnishes.
Photo: Merlin Ural/BizBash
Amos Lee performs as part of the nighttime entertainment at Grey Goose's activation.
Photo: Andrew H. Walker/Getty Images for GREY GOOSE
A bar set up in the performance space served Grey Goose cocktails.
Photo: Andrew H. Walker/Getty Images for GREY GOOSE
Messages on napkins were part of the subtle branding for Grey Goose. Part of the new brand campaign was to educate consumers on the vodka company's history.
Photo: Karen Fuchs
