HSF

In January, Bulgari hosted a benefit at Ron Burkle’s Beverly Hills manse. Mitie Tucker Event Production transformed the dinner tent into a private library with images of bookshelves lining the walls, tables covered in faux crocodile, and lamps and books as centerpieces.

For the November launch of Google’s shopping site Boutiques.com, the tech company worked with New York’s Empire Entertainment to create six vignettes representing different styles. The “romantic” area had groupings of candles, pillows, and gilded and mirrored furniture.

Best Events created denlike lounge spaces at Relativity Media and Weinstein Company’s Golden Globes party in Los Angeles. Vignettes included patterned area rugs, end tables, and oversize armchairs�"all from furniture retailer HD Buttercup�"creating a masculine look.

Sony’s Golden Globes party, produced by 15/40, had a luxe residential look with white Mongolian lamb pillows and Flokati rugs, black carpeting, and crystal table lamps.

For Stella McCartney’s New York preview of her latest ready-to-wear and accessories collections, AO Productions took over a town house-turned-event space 632 on Hudson, creating vignettes in the various rooms. In the farmhouse-style kitchen, catering company Bite set up a dessert display on a rustic table decorated with mismatched tea sets, apothecary jars, and floral china.

Time Warner Cable launched its newest all-in-one cable, phone, and Internet package in New York in December. The company worked with Relevant to style five rooms that showed the different ways the service could be used, including a master bedroom.

In January, three Toronto-based PR firms held a product showcase in a hotel suite at the Hazelton Hotel, using the various rooms to create vignettes. In the bathroom, organizers displayed a variety of skin care products.

For its Golden Globes party, In Style created a setting inspired by a “sexy library” in a luxury penthouse. Designer Thomas Ford lined bookshelves with 3,000 fake books and glass accessories, brought in custom tufted sofas, and topped dinner tables with small lamps.

In a smart move that avoided the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.