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For Hindu Lit Fest

August 29, 2013
New York Wedding
New York Wedding

At an AAB Productions wedding—this one at the Altman Building in 2012—the groom was a writer. In that spirit, the table numbers popped out of the pages of open books. The numbers themselves were carved out of book pages using an X-Acto knife.

Photo: Dave Robbins Photography
New York Wedding
New York Wedding

For an October 2012 wedding at the New York Public Library, Xochitl Gonzalez of AAB Productions designed a chuppah made of books. "We were inspired by the location, of course, but also by a display of books that the groom liked in a bookstore—and, of course, the lightbulb room at the Gramercy Park Hotel," Gonzalez said. "We used books to create the wedding canopy and created spirals as well as a 'shelf' at the top. We wanted a grand library feel, so we used the red drapes as a backdrop, and we opened them up after the cocktail hour. The canopy served as a bar backdrop."

Photo: Dave Robbins Photography
Target's Read Across America Kickoff
Target's Read Across America Kickoff

In 2011, Target made perhaps the biggest statement possible using books—a 26-foot-tall sculpture made from 25,000 books. The installation, part of a kickoff event in New York for the retailer's Read Across America campaign, used Dr. Seuss books, which were later donated to local schools.

Photo: Jika González/BizBash
Romance Novel Convention
Romance Novel Convention

This year's Romance Novel Convention was held at the Golden Nugget in Las Vegas August 7 to 11. For an appropriately lavish—and bookish—prop, Romantic Victorian Home Collection designed a dress using the covers and pages of damaged books that had been marked for disposal by the local library.

Photo: VJ Dunraven
Children's Book Choice Awards
Children's Book Choice Awards

An outward-facing shelf filled with books served as an appropriate, on-theme lectern for the Children's Book Choice Awards event in New York in May.

Photo: Courtesy of the Children's Book Choice Awards
Diffa's Dining by Design in New York
Diffa's Dining by Design in New York

At the 2012 design showcase, David Stark's whimsical installation for sponsor Benjamin Moore played off the slogan “A whole new chapter in paint color technology is being written.” The library-inspired setting featured a table made from actual books with handcrafted pop-up books serving as a centerpiece.

Photo: Courtesy of David Stark Design
Toronto Public Library Foundation’s Book Lover's Ball
Toronto Public Library Foundation’s Book Lover's Ball

At the Toronto gala in 2012, stacks of books supported and decorated the dessert tables. Desserts were served on open books, and chocolate petit fours were topped with a decorative page of writing. Typewriters, globes, and open books added to the presentation.

Photo: Carla Warrilow/BizBash
Bulgari Fund-Raiser Benefitting Save the Children and Artists For Peace and Justice
Bulgari Fund-Raiser Benefitting Save the Children and Artists For Peace and Justice

Bulgari's 2011 fund-raiser for Save the Children and Artists For Peace and Justice used real books—and graphic versions—to create a lavish library look at Ron Burkle's private Los Angeles manse. Sketched fabrics on the tent walls imitated library shelves, while children's books redone with white book jackets served as centerpieces for the tables.

Photo: Line 8 Photography. All rights reserved.
614 Main Street Pop-Up at the Sundance Film Festival
614 Main Street Pop-Up at the Sundance Film Festival

At this year's Sundance Film Festival, the Mint Agency and its sister agency the Branding Bee hosted a series of premiere parties in a pop-up at 614 Main Street in Park City, Utah. As a subtle way to incorporate branding and signage from sponsors into the speakeasy-style decor, the production team used three bookshelves as step-and-repeats.

Photo: Courtesy of the Mint Agency
Acer Press Conference
Acer Press Conference

It may have had nothing to do with books or libraries per se, but Acer's 2010 press conference used floor-to-ceiling projections of books to create a cozy area within the white-walled event venue.

Photo: Chuck & Sarah Fishbein
American Cancer Society's Discovery Ball
American Cancer Society's Discovery Ball

Blowups of pages from the American Cancer Society's history book hung throughout the Radisson Blu Aqua Hotel at the springtime gala in Chicago. The pages contained significant facts about the society. HMR Designs handled decor.

Photo: Robert A. & Dawn Davis
Hermès Men's Flagship Opening
Hermès Men's Flagship Opening

In 2010, the lavish launch party for the world’s first dedicated Hermès men’s store turned a raw 20,000-square-foot New York space into the ultimate leisure spot for men. This included a 3,000-square-foot library where the focal point was a wall of 8,000 hand-dyed books.

Photo: Joe Schildhorn/PatrickMcMullan.com
'In Style'/Warner Brothers Golden Globes Party
'In Style'/Warner Brothers Golden Globes Party

In 2011, In Style's Golden Globes party with Warner Brothers at the Beverly Hilton had a chic library look designed by Thomas Ford. Ford was inspired by a luxury penthouse and constructed a tent over the hotel pool to transform the space, creating the feel of a dark library with custom black leather tufted couches and 3,000 wrapped books on elaborate bookshelves.

Photo: Nadine Froger Photography
The Steppenwolf Gala
The Steppenwolf Gala

At the Chicago theater's 2012 gala, the theme was "the written word." In Event Creative's decor, pages from a script hung from round chandeliers on the ceiling.

Photo: Kyle Flubacker
Chicago Public Library Foundation and Chicago Public Library's Carl Sandburg Literary Awards Dinner
Chicago Public Library Foundation and Chicago Public Library's Carl Sandburg Literary Awards Dinner

Rhona Frazin, president and C.E.O. of the Chicago Public Library Foundation, said the planning team aimed to "bring the library into the space that we were in" for the benefit at the Forum at the University of Illinois Chicago in 2010. At the end of the evening, guests could take home the Toni Morrison books that topped each table. (Morrison was the evening's guest of honor.) More thematic touches included traditional library lamps on each table.

Photo: Johnny Knight
Library Foundation Gala
Library Foundation Gala

Blowups of book covers and playbills from works by previous honorees served as decor at the Library Foundation of Los Angeles's gala in 2009.

Photo: Lee Salem Photography
LG’s activation covered nearly 5,000 square feet inside the Phoenix Convention Center, home of the Final Four Fan Fest. Upon entering, fans were invited to enter their contact information into a registration system for a chance to win one of LG’s newest 65-inch TVs.
LG’s activation covered nearly 5,000 square feet inside the Phoenix Convention Center, home of the Final Four Fan Fest. Upon entering, fans were invited to enter their contact information into a registration system for a chance to win one of LG’s newest 65-inch TVs.
Photo: Courtesy of LG
To introduce fans to LG’s new TwinWash system, organizers built a mini basketball court with LED LG logos embedded in the floor. As the logos illuminated, fans had to run to those spots and then throw T-shirts into the LG front-load or SideKick mini washer to earn points.
To introduce fans to LG’s new TwinWash system, organizers built a mini basketball court with LED LG logos embedded in the floor. As the logos illuminated, fans had to run to those spots and then throw T-shirts into the LG front-load or SideKick mini washer to earn points.
Photo: Courtesy of LG
In the Let’s Make a Deal-style game, LG demonstrated its new InstaView refrigerators, which have a glass window on the door that illuminates when touched. Fans could opt to turn in their LG lanyard for a chance to knock on the refrigerator door and reveal a prize inside, which ranged from water bottles and sunglasses to big items such as TVs.
In the Let’s Make a Deal-style game, LG demonstrated its new InstaView refrigerators, which have a glass window on the door that illuminates when touched. Fans could opt to turn in their LG lanyard for a chance to knock on the refrigerator door and reveal a prize inside, which ranged from water bottles and sunglasses to big items such as TVs.
Photo: Courtesy of LG
To showcase the color and clarity of LG’s new OLED TVs, Advantage created a motion-sensor-based slam-dunk simulator. Fans built their avatar on an LG G Pad tablet and then demonstrated their ball-handling skills in front of the stacked TVs. The motion-sensor technology, created by Next/Now, picked up those movements, and the avatar on the screens replicated them.
To showcase the color and clarity of LG’s new OLED TVs, Advantage created a motion-sensor-based slam-dunk simulator. Fans built their avatar on an LG G Pad tablet and then demonstrated their ball-handling skills in front of the stacked TVs. The motion-sensor technology, created by Next/Now, picked up those movements, and the avatar on the screens replicated them.
Photo: Courtesy of LG
Each of the four days, LG created what appeared to be a spontaneous celebration, complete with a marching band and cheerleaders, to award one random fan a new TV.
Each of the four days, LG created what appeared to be a spontaneous celebration, complete with a marching band and cheerleaders, to award one random fan a new TV.
Photo: Courtesy of LG
To encourage fans to share photos on social media, Advantage used the Social Slots game from EventsTag. As fans posted a photo one of LG’s hashtags, it caused the virtual slot machine displayed on an LG TV to spin and award a prize.
To encourage fans to share photos on social media, Advantage used the Social Slots game from EventsTag. As fans posted a photo one of LG’s hashtags, it caused the virtual slot machine displayed on an LG TV to spin and award a prize.
Photo: Courtesy of LG
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