Cisco Live
Monitors in the social media hub displayed the volume of tweets over time, a leaderboard of the most active people tweeting with the event hashtags, photos shared on Twitter and Instagram, a word cloud of trending topics, and more.
Photo: Steve Maller Photography
National Automobile Dealers Association’s Convention & Expo
One of the most popular activities with both male and female attendees was the free manicures in the Beauty and Fashion area.
Photo: Mitra Sorrells/BizBash
PS Engage
During each presentation, an artist on stage interpreted the content using sketches and diagrams.
Photo: Courtesy of PS Engage
Sum Booth, a green screen photo booth service, will debut a virtual guest book dubbed Sum Scribe this fall. Using a stylus, guests can draw on their photo or short digital video in a variety of colors. The finished product is then displayed as a slideshow image on a large monitor. The guest book “pages” can feature event or sponsor logos.
Rendering: Courtesy of Sum Booth
The American Express name appeared on the top and bottom of the flip-flops given to each guest.
Photo: Kayla Hernandez for BizBash
As the night wore on, the sand was filled with the imprint of the American Express logo from the flip-flops.
Photo: Kayla Hernandez for BizBash
Grass cut to form an Adidas logo
Photo: Courtesy of Curb
A logo for sports company Extreme stamped into snow.
Photo: Courtesy of Curb
Chicken and vegetable kabobs were presented in American Express cups.
Photo: Kayla Hernandez for BizBash
To use its logo as a functional part of the evening, AOL crafted a large, letter-shaped structure that held snacks packaged in tubes by caterer Pinch Food Design.
Photo: Rose Chevalier/BizBash
An enormous hedge—comprised of vines, boxwood, daisies, Vanda orchids, and calla lilies—stood in one area of the event and served as an unofficial step-and-repeat for many guests.
Photo: Jeff Thomas/ImageCapture
Team Sandtastic created a sand sculpture of the American Express logo.
Photo: Kayla Hernandez for BizBash
Waitstaff circulated a wide array of hors d'oeuvres, including BLTs marked with TruTV's logo (pictured), bite-sized burgers, and miniature cannolis.
Photo: Jeremy Freeman
Staffers wore T-shirts with colorful renditions of the museum's logo.
Photo: Cheryl Richards
Creative Edge catered the event, serving bite-size hors d'oeuvres on trays embellished with circular cutouts and the Oxygen logo. As a tongue-in-cheek way to emphasize its pop-up initiative, the network also decorated napkins with phrases like "Who knows where we'll pop up next!"
Photo: Rebecca McAlpin
The wall contained 12,000 inspirational pins and was the backdrop to a lounge the offered games, spa treatments, and other giveaways at Miami's Bayfront Park.
Photo: Nathan Valentine
Cookies bore sponsor AT&T's logos.
Photo: 2Me Studios
Macy's branded water bottles, napkins, and plates with the Culinary Council's logo for the tour.
Photo: Tony Brown/Imijination Photography for BizBash
The Crossroads party logo could also be seen on napkins at the bar.
Photo: Courtney Chavanell for BizBash
8. Mark It on Tickets
The colorful plastic and paper wristbands used at concerts, festivals, and other big events can be customized to show a designated hashtag. To encourage guests at its Party in the Garden fund-raiser to upload photos via Instagram, the Museum of Modern Art in New York handed out entry bracelets printed with the hashtag #PitG2012.
Photo: Nadia Chaudhury/BizBash
9. Include It in Printed Materials
Invitations and programs serve as physical reminders of an event's basic info—the date, time, location, and even dress code. An additional step would be to add the hashtag to such materials, which is what the Shorty Awards did in New York on March 26.
Photo: Rose Chevalier/BizBash
10. Put It Onstage
When the stage—or runway—is a central element of an event, a backdrop can call attention to something in a big way. The producers of USA Network's fashion presentation in New York on June 12 utilized the 60-foot-long LED video wall that served as the main decorative element of the catwalk to display its hashtag as well as the premiere date of show Suits.
Photo: Anna Sekula/BizBash
12. Print It on Functional Items
A more subtle approach is to use the hashtag on the cocktail napkins. The organizers of Travel & Leisure's first Social Media in Travel & Tourism Awards (the Smittys) in New York on June 7 made sure attendees saw the hashtag when grabbing a bite from a passing waiter or when taking a cocktail from the bar.
Photo: Anna Sekula/BizBash
13. Use It as Decor
Similarly simple was the approach taken for the August 2011 press preview of Betsey Johnson's fragrance Too Too. The planners incorporated the event hashtag and the designer's official Twitter handle into the overall event design by placing the call to action in frames.
Photo: Anna Sekula/BizBash
14. Turn It Into an Activity
A playful, original idea created by the planners behind Travel & Leisure's Social Media in Travel & Tourism Awards replaced entrance bracelets with sweatbands and invited guests to embellish them with quirky pins, one of which displayed the hashtag.
Photo: Anna Sekula/BizBash
15. Put It Where Guests Gather
Bars are almost always the most crowded areas of an event, and in addition to displaying the affair's signature cocktails, drink menus can be marked with a hashtag.
Photo: Anna Sekula/BizBash
New York Times
For a New York Times exhibit that traveled to the 2013 Consumer Electronics Show, Macworld, and South by Southwest, Sparks created a multimedia experience in which attendees used iPads, smartphones, and tablets to do things like make Word Cloud portraits—images of guests created by a computer that searched for words within the Times’s article database.
Photo: Courtesy of Sparks
