At CES 2011, the NBC Universal booth immersed attendees in programming from each of the company’s brands. Jack Morton Worldwide created a globe structure that functioned as a versatile stage for live broadcasts and demonstrations. The globe’s lighting and video content changed depending on which brand was being promoted.
Photo: Courtesy of Jack Morton Worldwide
Samsung made a splash with a booth that gizmodo.com called the best of C.E.S. It felt "like you were in a Disney Tomorrowland funhouse stuffed with the toys of the future that you can play with today," wrote editor Roberto Baldwin.
Photo: Jacob Kepler for BizBash
