NYCCE Opening Event

Colourfully wrapped presents added to the decor.

An artist drew guest portraits on site.

Guess by Marciano sponsored the flipbook station.

Guests could help themselves to the fully stocked candy bar.

As part of AOL and T-Mobile's Signature Sounds program, indie pop band Fun took the stage at the House of Blues on June 4, performing a set that included their hit "We Are Young"—which also happens to be the highest-selling song of the year so far.

The associate ambassador board of the American Cancer Society hosted its Skyline Soiree at Chicago's River East Art Center in July. Playing off the society's tagline—"the official sponsor of birthdays"—the whimsical event had a birthday-party theme replete with giant balloons floating above bars and in place of floral centerpieces on tables.

In keeping with the night's prom theme, six large stanchions of white balloons—branded with Target logos and up lit with spotlights—were erected at the entrance to the party venue with dramatic effect. A custom canopy, covered in the "Kate Young Target" logo, was built at the base of the doorway. A total of 1,000 balloons were used outside.