AFWC

The Hammer Museum's 2010 Gala in the Garden raised a record $1.3 million.

Green linens and white pillar candles lent an earthy, unfussy feel to the gala.

Tabletop decor included simple potted plants and herbs.

About 3,000 white lightbulbs on strings hung over the museum courtyard.

More than 530 guests sat for dinner under the canopy of lights and tree branches.

Sheraton launched its Social Hour wine promotion with Wine Spectator magazine in May with a series of events billed as a "Toast Around the World." At the press event at the Sheraton New York Times Square, several aspects featured wine corks, including the electronic media kit.

Staffers are a common sight at events, and some event producers have put hashtags on the outfits worn by greeters, caterwaiters, or even hosts. In February, the South Beach Wine & Food Festival advertised its official Twitter phrase on the T-shirts worn by participating chefs like Rocco DiSpirito.

The colorful plastic and paper wristbands used at concerts, festivals, and other big events can be customized to show a designated hashtag. To encourage guests at its Party in the Garden fund-raiser to upload photos via Instagram, the Museum of Modern Art in New York handed out entry bracelets printed with the hashtag #PitG2012.

Invitations and programs serve as physical reminders of an event's basic info—the date, time, location, and even dress code. An additional step would be to add the hashtag to such materials, which is what the Shorty Awards did in New York on March 26.

A playful, original idea created by the planners behind Travel & Leisure's Social Media in Travel & Tourism Awards replaced entrance bracelets with sweatbands and invited guests to embellish them with quirky pins, one of which displayed the hashtag.